Team Formerly with ZipRealty, Redfin, and Century Homes Debut the Next Generation of Online Real Estate and Property Management Services

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California-Based Delivers Discount Pricing, Rebates, Online Search Options, WITH Personalized Realtor® Services

It’s a counter-intuitive move. In a down economy, with a depressed real estate market, Maximillian Diez and Ernesto Pineda—formerly with Redfin, ZipRealty and Century Homes and Investment Group—are doing what they do best: Launching a new real estate e-commerce brokerage called CALPMG.

As top producers at two real-estate start-ups, Diez and Pineda helped define how today’s online real estate transactions are managed and helped transition the industry from a broker/agent-centric model to the new online/client-centric model. Today CALPMG is building on that success by bringing back the personalized service—the irreplaceable human touch—that has been lost in the real estate industry’s race to embrace high volume, online sales.

“Real estate transactions are too emotional and complex to be managed as online-only transactions,” said Maximillian Diez, Founder and CEO of CALPMG. “While Google maps may improve the user experience and search engines will get faster, these technological advances will never replace the human factor that comes with working alongside a real estate professional who is passionate about their client’s needs. Personal attention PLUS Technology is what the next generation of real estate services must provide, and that’s what separates CALPMG from other online real estate services.”

Looking forward—to define what the future of real estate service should be—Diez and Pineda designed CALPMG to serve as the premier, one-stop source offering the most desirable real estate services, features and benefits: brokerage services to buy or sell property; discount pricing; rebates; online search and tour capabilities; property rental and leasing; and most importantly, personalized service with a licensed Realtor® or agent.

“While 89% of all home buyers use the Internet in their search for a home, online searches, virtual tours and electronic signatures can’t replace the peace of mind that comes from working with a trusted source—an expert who can help navigate complexities associated with real estate transactions,” said Ernesto Pineda, CALPMG Managing Partner. “We learned from Redfin and ZipRealty, and from our work in traditional models. We know where those models fall short and we have corrected the issues.”

Making Real Estate Transactions Equitable for You, the Client!
One of the most popular transaction structures for clients is the “Transaction Rebate”—or CALPMG’s “Service First, Rebate Second” value model—which allows buyers to receive 52 percent of any commission that results from their transaction. Extending that into new markets, CALPMG also offers a similar option to renters, who can receive 25 percent of any commission that results from their transaction.

“Some of the larger online real estate outlets, that started with and realized great success with the rebate model—have dropped this option in an effort to bolster profits,” said Diez. “Information that used to be available only to real estate professionals is available online. Today, clients are Internet savvy and much more involved in their property transactions with research, pricing and more. They want to see their efforts rewarded and we agree. At CALPMG, we see this as a core offering and intend for it to be a permanent part of our business model.”

CALPMG is California’s first and only property management company to also provide personalized service with discount real estate brokerage services. Founded in 2009 as the California Property Management Group by childhood friends turned real estate colleagues—Maximillian Diez and Ernesto Pineda—CALPMG reunites market builders turned leaders from Redfin, ZipRealty and Century Homes and Investment Group. CALPMG was launched in San Diego with a mission to develop a better real estate service model grounded in honesty, transparency, expert interpretation and knowledge of local markets. Today—with offices in San Francisco and San Diego—CALPMG serves two markets in California, facilitating property transactions for buyers, sellers, prospective tenants and landlords and offers discount pricing, rebates, online search options and, most importantly, personalized service with a licensed Realtor or agent.

For more information contact CALPMG Corporation: (877) 787-8525 or info(at)CALPMG(dot)com

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Marian Chandler
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