Ifeelgoods Partners with Magento to Bring Digital Goods Marketing to the Magento Platform

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Ifeelgoods, a global leader in digital goods marketing, and Magento, the global open source eCommerce platform provider, today announced a partnership to bring digital goods marketing to Magento Enterprise and Magento Community customers. Available via Magento Connect, the extension will help Magento Solution Partners quickly utilize the Ifeelgoods digital goods marketing platform to offer digital goods, such as Facebook Credits and vouchers for Skype minutes, as incentives for key customers actions – from purchases to registrations to social media engagement.

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Ifeelgoods has developed a product that makes it easy for retailers and brands to enjoy the benefits of digital goods marketing.

Ifeelgoods, a global leader in digital goods marketing, and Magento, the global open source eCommerce platform provider, today announced a partnership to bring digital goods marketing to Magento Enterprise and Magento Community customers. Available via Magento Connect, the extension will help Magento Solution Partners quickly utilize the Ifeelgoods digital goods marketing platform to offer digital goods, such as Facebook Credits and vouchers for Skype minutes, as incentives for key customers actions – from purchases to registrations to social media engagement.

"In digital goods, marketers have found a new strategy that lowers their costs, increases conversions and creates social media engagement," Bob Schwartz, President of Magento said. "Ifeelgoods has developed a product that makes it easy for retailers and brands to enjoy the benefits of this new and innovative approach to marketing."

Due to the high perceived and emotional value of digital goods, Facebook Credits and vouchers for Skype minutes, for example, have proven to be indispensable tools for improving marketing performance. With Ifeelgoods, marketers can:

> Triple their click-through rates in display advertising – thus, significantly improving cost-performance.

> Improve conversation rates by 5x

> Create virality and engagement in social media applications – more than 60% of people receiving digital goods incentives share with their friends in social media

> Lower the costs of rewards offered in loyalty programs

> Add a layer of gamification to the shopping and buying experience

"With a rapidly growing community of Solution Partners and developers, Magento has brought a new level of innovation to the e-commerce platform game," said Michael Amar, Co-Founder and CEO of Ifeelgoods. "As a Magento Enterprise Partner, we're focused on contributing to this innovation by making the benefits of digital goods marketing more accessible to a broader range of merchants."

ABOUT MAGENTO
Magento (http://www.magentocommerce.com/) is a feature-rich, open-source, enterprise-class ecommerce solution that offers merchants a high degree of flexibility and control over the user experience, catalog, content, and functionality of their online store. In August 2011, Magento was acquired by eBay Inc., and is now part of the X.commerce division (http://www.x.com). Launched in 2007, the Magento platform now serves tens of thousands of merchants worldwide, and is supported by a global community of solution partners and third-party developers. Magento Go is a hosted, software-as-a-service solution that provides small and growing merchants with the ecommerce tools they need to succeed online. Based in Los Angeles, Magento, Inc. is a fast-paced, entrepreneurial organization dedicated to the mission of enabling the eCommerce ecosystem.

ABOUT IFEELGOODS
Winner of the 2011 Web 2.0 Startup Showcase, Ifeelgoods enables brands and retailers to offer relevant digital goods, such as Facebook Credits, in marketing campaigns. It's more than 30 clients include Gap, 1-800-FLOWERS.COM, Meijer, Redcats USA, Otto Group, La Redoute and Debenhams. Ifeelgoods is a hosted solution that manages digital goods promotion offers, redemption, social sharing and customer service. It is headquartered in Menlo Park, California, and has locations in New York, London and Paris. For more information, visit http://corp.ifeelgoods.com.

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Scott Silverman