“Adding DSV and its syndication capabilities to our already existing stable of premium content, DBG can provide a more complete offering that serves the needs of publishers of all sizes in a growing number of verticals.” - DBG CEO Chris Young
New York, NY (PRWEB) October 11, 2011
Digital Broadcasting Group (DBG), the leading creator, producer and distributor of premium video content across digital media, today announced the acquisition of Digital Sports Ventures (DSV), a multimedia sports content platform delivering college sports video content and applications to websites and mobile devices.
The acquisition accelerates DBG’s owned and operated content syndication efforts, namely the company’s recently introduced Content Library Platform (CLiP). CLiP provides publisher partners with DBG’s vast video content library and suite of management and technology tools, allowing publishers to capitalize on added video ad inventory on their sites.
By integrating Digital Sports Ventures’ broad portfolio of publishers, including McClatchy, The Seattle Times, and The Detroit News, content management system and highly customizable video players, CLiP now has access to some of the very best in premium sports content and is expecting to stream 100M videos monthly across nearly 300 websites, reaching approximately 10M consumers each month.
“The introduction of DBG CLiP marked the first step towards alleviating the drought of premium content available for publishers to bring to viewers,” said DBG CEO Chris Young. “Adding DSV and its syndication capabilities to our already existing stable of premium content, DBG can provide a more complete offering that serves the needs of publishers of all sizes in a growing number of verticals.”
“The opportunity to combine forces across both organizations to provide publishers with premium content on a much larger scale was an opportunity worth capitalizing on,” said DSV founder and CEO Davyeon Ross.
“DBG CLiP was created to enable publishers and marketers to engage audiences with premium video content online,” said DBG Chief Product Officer Matthew Corbin. “Additionally, though, it also creates a number of tremendous new pre-roll opportunities for advertisers of all sizes.”
Digital Broadcasting Group (DBG; http://www.dbg.tv) is the leading creator, producer, and distributor of premium video content across digital media. DBG’s Emmy Award winning in-house production team has created compelling original programming for such blue-chip brands as Infiniti, Hewlett Packard, Ford, Sprint, Mars, the U.S. Air Force, Kimberly Clark, Unilever, and Coca-Cola. Through its comScore rated top 5 video syndication capabilities, comprised of close to 107 million monthly unique visitors, DBG distributes advertisers’ pre-roll inventory as well as original web programming across 2,600 publishers. DBG, with offices in New York, Chicago, Los Angeles, San Francisco and Dallas, was launched in 2007 by online video advertising pioneer Chris Young, former VH1 producer Joseph Gomes, Emmy Award-winning producer Gregg Backer, and digital media veteran Rick Kleczkowski.