UniteU Launches Mobile Commerce Platform with Golf and Apparel sites

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"UniteU provided us with a rapid development process and deployment of a fantastic Mobile site that displays our complete catalog while taking into account our custom search requirements.”

UniteU Technologies, a leading provider of e-commerce services, announces the launch of their mobile commerce solution Mobile Express. The Mobile Express solution is based on UniteU’s fully PCI DSS compliant Connected Commerce® platform and infrastructure. It leverages the platforms extensive content, product management and marketing tools, making management of the merchant’s mobile storefront easy. This solution can be implemented as a stand-alone ecommerce solution or as an additional storefront on the Connected Commerce® platform. Mobile Express is ideal for specialty retailers that need to rapidly enter the mobile shopping revolution, be security compliant and control cost. Recent UniteU go-lives include m.forplaycatalog.com and m.golfgalaxy.com.

The Gartner Group estimates that by the end of 2012 there will be 150 million people using mobile devices to purchase goods and services. “Our analysis showed that a number of our merchants have over 6 to 10 percent of site traffic coming from the mobile channel, at this volume we recommend that they invest in a proven mobile solution,” says Jacqui Segura, UniteU VP of Merchant Solutions.

Greg Gubner, COO of ForplayCatalog.com immediately recognized the importance of these statistics. “When we were approached by UniteU to implement a mobile site, the timeline was super aggressive. Halloween is a major focus for ForplayCatalog.com and we were told that the UniteU team could make it happen. UniteU provided us with a rapid development process and deployment of a fantastic Mobile site that displays our complete catalog of quality costumes, shoes and accessories while taking into account our custom search requirements,” says Gubner.

In addition to providing an ecommerce technology platform, UniteU specializes in providing technology services and consulting to specialty retailers and manufacturers who have large product catalogs, sell complex products and have very demanding customers. Understanding a merchant’s operational, feature and shopper requirements was a crucial part of developing an effective mobile store front solution. Key new features include: “finger and eye friendly” user interface design, simplified browsing and checkout process, sophisticated server based auto redirecting, this is bilateral and done at a page level so that emails or PPC links (using http://www. or m.) to products or searches are automatically presented with the best format for the right device and browser. Device specific exemptions (such as iPads or larger format tablets) and session overrides can be made. Other features such as fraud screening, gift cards, inventory control, filtered navigation product searching, and an array of payment methods were used from the tried and proven Connected Commerce Platform.

In the mobile format, Site-search quality and accuracy are even more critical for increasing conversion for retailers with large product catalog. UniteU was able to leverage and adapt the Celebros advanced search technology to ensure that every mobile visitor gets the most relevant and accurate search results to enable a quick buying process.

“Merchants are under extreme pressure to respond to the expanding demands of mobile. The fact that we can provide them with a cost efficient m-commerce solution that’s fully PCI compliant and ensures a high quality presentation of their brand, without impacting or adding to their operational management challenges, is of high value,” says Soumen Das, UniteU CEO. “Transacting over 10% of daily orders on mobile soon after launch, proves that this is an important channel and shoppers actually use mobile to buy products not just browse,” continues Das.

More information about UniteU’s Mobile Commence solution can be found at: http://www.uniteu.com/mobilecommerce.aspx

About UniteU: UniteU Technologies, Inc. is a leading Software-as-a-Service provider of e-commerce solutions. The company's e-commerce solutions are designed to help retailers of all sizes, maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The UniteU Connected Commerce platform is PCI compliant and scales to meet the ever-changing needs of multi-channel retailers; supporting custom designs, integration, rich media, advanced promotions, multiple payment and shipping options and intuitive search and navigation capabilities. UniteU provides premier managed hosting, web analytics, in addition to e-business consulting services that drive traffic, conversions and retention. Go to http://www.uniteu.com to learn more.

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Kevin Oliver
UniteU Technologies, Inc.
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Amanda Martin
UniteU Technologies, Inc.
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