Rixty Announces Personalized, Branded, Reloadable Game Cards

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Rixty Transforms Online Gifting with Ability for Publishers to Offer User-Customized Gift Cards

Rixty uses a patent-pending process to add a player’s username and avatar image to a reusable gift card.

Rixty uses a patent-pending process to add a player’s username and avatar image to a reusable gift card.

Players can now give the gift of their favorite game via a reloadable gift card that is publisher-branded and personalized for the recipient.

Rixty, the leading cash-based alternative payment platform for online games, virtual goods and digital content, today unveiled its Custom Game Card program at the 2011 Game Developers Conference Online (GDC Online). This white-label program gives game publishers a new way to enable gift-giving and monetize users by offering branded prepaid cards that can be customized for each player and reloaded at participating 7-Eleven stores.

Rixty Custom Game Cards use a patent-pending process to add a player’s username and avatar image to a reusable gift card. Cards are ordered at the publisher’s website and mailed inside a customized greeting card with a personalized message for the recipient. Recipients can reload the card with any amount from $2 to $999 at 7-Eleven, Inc.’s company-operated and franchised stores in the U.S. The value is immediately credited to their game account.

“Rixty meets the needs of publishers with highly customized gift-giving, word-of-mouth marketing and long-term monetization through the industry’s first reloadable game-card program,” said Ted Sorom, CEO of Rixty. “Players can now give the gift of their favorite game via a physical card that is fully publisher-branded and customized for the recipient. Traditional game cards are used once and thrown away. These custom cards live in a player’s wallet where they can be shown to friends and used to top up an account.”

“Gift giving is hugely popular in our game, so extending this same gifting into the real-world with custom game cards was a perfect fit,” said Masaru Ohnogi, chief executive of Gcrest America, publisher of the online game TinierMe. “No setup or card production costs, easy integration and the ability for our users to reload at         7-Eleven stores made launching the program prior to the holidays one of the easiest business decisions of the year.”

Rixty’s Custom Game Card program is available immediately and uses gift card reloading technology at 7-Eleven powered by PayNearMe. More than a dozen major online publishers including Atlus Online, SG Interactive, Gcrest and Xtranormal will be issuing custom game cards in the coming weeks. For more information on how to enable Rixty powered custom gift cards for your game, visit http://www.customgamecard.com.

About Rixty:
Rixty is an alternative payment system that lets domestic and international users spend cash and coins for online games, virtual goods and digital content. Rixty enables consumers to pay for online entertainment without a credit card by converting cash to Rixty value at more than 73,000 stores in the US or nearly 500,000 locations worldwide. By providing cash-based consumers a safe and flexible way to pay online, Rixty helps publishers increase sales, enable new business models and attract new customers. Founded in 2007, Rixty is based in San Francisco. For information on how to add Rixty to your website, visit http://www.rixty.com/pubinfo.

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Rixty, Inc.
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