"...looking forward to sharing ... how everyone else [in the technology industry] is creating their online marketing plans and how to convert their visitors better."
Cleveland, OH (PRWEB) October 12, 2011
Fathom, a full-service digital marketing company, will host a webinar entitled “Navigating Online Marketing for the Tech Industry.” The webinar takes place on Thursday, October 20, from 1:00-2:00 p.m. EDT and will deliver information and proven strategies aimed at improving online marketing success for the technology industry.
The hour-long webinar, conducted by Fathom’s Michael Mazzone, Senior Account Executive, will cover everything from how the tech industry approaches online marketing today, to how other companies in the technology industry are finding success with online marketing. Participants will learn about how to improve their website’s conversion rates, increase ROI, and other actions they can take to drive traffic to their website and encourage repeat visitors.
“Our team at Fathom is looking forward to sharing our information with those working in the technology industry. Particularly, those with questions about how everyone else like them is creating their online marketing plans and how to convert their visitors better,” said Mazzone.
The “Navigating Online Marketing for the Tech Industry” webinar will teach participants that with the right online marketing strategies implemented, ROI and conversion rates will increase. With registration, participants will receive a free white paper, “Online Marketing, Demystified: What Your Technology Company Can Learn,” that expands on the content presented during the webinar.
Established in 1997, Fathom is a full-service digital marketing company that delivers measurable results that matter: leads that buy and profitable revenue. Fathom’s 300+ clients range from middle-market companies to large global enterprises. Industry specialties include B2B, B2C, healthcare, manufacturing, IT/software, education and e-commerce.
Whether engaged in SEO, paid search, email, or video production, Fathom customers recognize that Internet marketing is the most efficient and profitable way to reach and convert their target audiences, and they bank on Fathom’s reputation, expertise and commitment to achieving their business goals.
The company currently has 130+ employees and is headquartered in Valley View, Ohio.