Portland, Ore. (PRWEB) October 13, 2011
More than 20,000 mobile app developers now rely on Urban Airship to power the push notifications and rich messaging that deepen relationships with their customers, and the in-app purchases and subscriptions that create revenue opportunities. As a result, Urban Airship has enjoyed a 600 percent revenue increase year over year.
Increasingly, large global brands rely on Urban Airship’s app engagement and monetization backbone, which as of today has sent out more than 6 billion push notifications. The company’s tools are embedded into tens of thousands of mobile apps that account for more than 240 million individual app installs. With Urban Airship, brands are experiencing increases in overall app engagement as much as 30 percent, and increases in mobile sales as much as 40 percent when notifications are used in combination with time-limited offers.
“Integrating Urban Airship with our app was painless, and now that it’s up and running, we don’t have to think about push notifications,” said Gordon Mattey, senior director of product and technology at Swirl by Daily Candy. “We send out a notification every single day, and in terms of all the systems we operate, it’s the one that requires the least maintenance.”
In anticipation of rapid adoption of iOS 5 starting later this month, Urban Airship is working with brand marketers to devise strategies that leverage Notification Center, Apple’s new way for iPhone users to easily view and manage app notifications without interruption, as well as Newsstand, the new way to purchase and organize magazine and newspaper subscriptions and content. Later this year, Urban Airship will be releasing new products that leverage iOS 5 and allow brands to create more engaging, attention-getting notifications.
About Urban Airship
Urban Airship powers the world’s most successful mobile apps. Providing breakthrough technology, Urban Airship makes mobile marketing far more engaging, effective, and efficient. Top brands depend on Urban Airship to ensure their mobile app initiatives are scalable and profitable. Verizon, Dictionary.com, Groupon, Yahoo, and Warner Bros. are just a few of the thousands of companies that utilize Urban Airship's innovative platform to reach and engage target audiences and increase app revenue streams through push notification, rich messaging, in-app purchase, subscriptions and data tracking. The venture-backed company was recently named to Fast Company’s list of the most innovative companies and to the Red Herring Top 100 North American Startups. Urban Airship is based in Portland, Oregon. For more information, visit http://www.urbanairship.com.