Industry Consultant Dale Buziecki notes, “Relevance and being the leader in our region is vital to our company’s success.”
Glen Ellyn, IL (PRWEB) October 13, 2011
To strengthen its brand, House of Brides continuously monitors what the bridal industry is doing. The company does this by knowing what the consumer market is and having products and services that connect to their customer base. The bridal retailer realizes that their company’s brand needs to evolve frequently. The company adjusts with their target market by knowing what customers want today and what they think their customers will want tomorrow.
Understanding the market means knowing consumer budgets and spending. Despite a bad economy, people are still getting married and spending money on their wedding. Brides will most likely be more selective and more budget conscious in the purchasing choices. It’s important for the company to be at their best with regards to image, inventory and customer service. Although branding is significant, the management and money needs to be successful as well.
It is vital to supply products and services that consumers want. House of Brides opened the Quinceanera Boutique and the Diva Plus Size Bridal Boutique because there was a void of large retailers offering Quinceanera gowns and plus size wedding dresses. These specialty stores were introduced for the Hispanic market and the plus size market. House of Brides also began offering immediate delivery collections for short time-frame consumers.
Utilizing ways to reach the consumer via social media is important. House of Brides is aware that the company’s brand is not what they create, but how people perceive it. This is why customer feedback is essential. Soliciting feedback through blogs, Facebook pages, email or face-to-face conversation is beneficial. It allows the company to see if their brand is staying on track or going stale and knowing what changes need to be made to keep their business thriving.
House of Brides is always looking to provide the products and services tailored to their customer. Feedback is encouraged and helpful to ensure the optimal experience. House of Brides is trying to garner feedback to improve its brand. They are working on an in-store survey, which will be implemented shortly. The survey will also be applied to website customers.
A brand can dull when customer forget its presence. House of Brides strives for its consumer to be thinking of the bridal store when they begin looking for products. Industry Consultant Dale Buziecki notes, “Relevance and being the leader in our region is vital to our company’s success.”
House of Brides has constant evaluation and customer feedback to ensure they stay relevant to their customers and remain prominent in the bridal industry. Doing this has improved their business and the progress of their brand.
About House of Brides:
House of Brides established its first brick-and-mortar store in 1929 and has since grown to 10 Chicagoland stores and global E-Commerce website, http://www.houseofbrides.com. Millions of Brides and their wedding parties visit our salons and global website for over 30,000 wedding and special event products.
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