The PaloVia® Brand Offers Consumer Ratings & Reviews for At-Home Fractional Laser

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The PaloVia® Skin Renewing Laser® is the first-FDA-cleared, at-home laser clinically proven to reduce fine lines and wrinkles around the eyes. Now users can share their experiences with the website’s new Ratings & Reviews functionality.

While some women may have heard about anti-aging laser treatments, the vast majority have never personally experienced a laser skincare treatment.

-Nancy Teumer, Global Marketing Director of Consumer Products at Palomar Medical Technologies

The PaloVia brand is enthusiastic to announce the introduction of a “Ratings & Reviews” feature on its PaloVia Skin Renewing Laser Learn and Shop page. This application allows customers to share their experiences and browse and submit reviews of the PaloVia Skin Renewing Laser.

In clinical studies with the PaloVia laser, a panel of doctors specializing in dermatology and plastic surgery observed that 92% of participants had visible wrinkle reduction after just one month of daily treatments. Because the PaloVia laser is the first and only at-home, fractional laser, consumers naturally have a lot of questions, which is what makes the Ratings and Reviews feature valuable. “While some women may have heard about anti-aging laser treatments, the vast majority have never personally experienced a laser skincare treatment,” said Nancy Teumer, Global Marketing Director of Consumer Products at Palomar Medical Technologies – the developers of the PaloVia laser. “User-generated reviews are critical to helping them understand, and believe, the clinically proven benefits of at-home treatments with the PaloVia laser.”

The Ratings & Reviews feature is an important source of information that helps consumers decide if the PaloVia laser is right for them. Website visitors can read the Ratings & Reviews on the PaloVia Skin Renewing Laser page and learn firsthand about the product’s ease of use and results. They can mark reviews as helpful or unhelpful and see basic information about the reviewer, including age and the length of time using the PaloVia laser. Site visitors can also sort reviews by a number of categories, including recency and most helpful. Once a user logs in to palovia.com, they can write their own reviews, or leave comments and questions on reviews written by others.

The people behind the PaloVia brand have always embraced the importance of customer feedback. The PaloVia site also features a “Real Results” section that educates and informs customers about how the PaloVia Skin Renewing Laser has worked for others. The “Before & After” section features images of PaloVia laser users in pre-treatment stages, as well as four and eight weeks after treatment. And the “Testimonials” page highlights customer stories. The new interactive “Ratings & Reviews” feature is a welcome addition to this content.

About Palomar Medical Technologies

The PaloVia Skin Renewing Laser was developed by Palomar Medical Technologies, Inc., a leading manufacturer of cosmetic lasers for dermatologists and plastic surgeons.

For nearly two decades, Palomar has revolutionized laser skin treatment. In the 1990s, a global team of Palomar laser physicists and esteemed dermatologists began experimenting with non-ablative fractional laser treatments — a new technique that kept the outer layer of skin in place (“non-ablative”) and treated only a small portion ("fraction") of the skin with each application of light. In 2000, Palomar filed a patent application on this fractional laser technology and then began selling systems to doctors for use on their patients. In 2009, after years of clinical studies, Palomar received FDA clearance for the first at-home fractional laser clinically proven to reduce fine lines and wrinkles around the eyes.

For more information about the PaloVia laser, winner of the 2011 Allure "Breakthrough Award," visit palovia.com.

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Jennifer Keel
blue sky communications
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