Luichiny Debuts Their Spring 2012 Fashion Shoe Collection at Magic’s Platform Shoe Show in Las Vegas, NV

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Luichiny’s Spring 2012 Collection incorporates bold colors, suede wedges, fierce boots and striking sky-high 6” platform pumps. Nascar’s celebrity Cope Twins will star in the ad campaign.

SELECT STYLES FROM OUR SPRING 2012 COLLECTION

Luichiny, designer of exclusive footwear for the trendsetting fashionista, is proud to introduce their Spring 2012 Collection, which they debuted at MAGIC’s Platform Shoe Show in Las Vegas, NV in September. The immensely positive feedback from buyers and shoe industry insiders points to Luichiny having one of its strongest seasons on record!

Luichiny’s Spring 2012 collection introduces sexy heels in boldly saturated colors such as of cadet blue, marigold, magenta, red, emerald green and winter white. The way they pair the shades in their color-blocked selections puts a fresh spin on the “mod” feel. As far as design shapes and silhouettes, the new collection incorporates tapered towers, bohemian inspired cork and rope wedges, classic Mary-Janes and sky-high architecturally solid platform pumps embellished with girly bows and metal studs. No detail is overlooked, down to the slightly upturned profile of the toe, the fact that the fabric covers the buckles and closures, and the metallic paint that glazes the cork on some of the sexier styles.

What fashion-forward girl doesn’t want to rock the town in the towering ankle strap platform pumps shown below paired with mod opaque colored tights and an A-line (a la Twiggy), or the tall wedges peeking out from beneath a pair of 70’s-chic bell-bottom rocker trousers (a la Joan Jett)?? There are also flats for the chic city girl, snakeskin for the racy girl’s date night, woven raffia for a natural feel, and even bridal, red carpet or evening wear apropos styles!

Never one to leave any sizzling trend unaddressed, Luichiny hit the following trends and more head-on, and would be perfect for features about any of the following: Animal magnetism, fun fresh prints, metal embellishments, color and so many more.

Not only does Luichiny get a fashionista’s heart racing, they also have love built right in. Luichiny’s signature heart logo is printed on the soles of every shoe --- “From our heart to your sole”.

Most recently, Luichiny Shoes has teamed up with Angela and Amber Cope, "The Cope Twins" from NASCAR, for their 2012 ad campaign and other co-marketing initiatives over the next 6 months.

The girls are bringing new sponsors to NASCAR racing to help bring in new fans every day. “I think where Amber and I are at and where Horizon Sports Management is at, it’s all about bringing in non-traditional sponsors and NASCAR needs it…..Things like beauty, health and wellness; all of those things that you don’t see in every day NASCAR. That’s kind of what we’re bringing in,” said Angela.

The Cope twins just finished shooting the Spring 2012 Luichiny ad campaign featuring the hottest new shoe styles from the Collection. Luichiny’s logo is currently featured on Angela Cope’s car and will be showcased throughout the rest of the NASCAR Season including races in California, Kansas, and Florida.

Luichiny Bio:
As the newest addition to the Bronx & DIBA family of shoes, Luichiny Shoes cater to the fast-paced, ever changing lifestyles of the women who wear them. Luichiny offers women’s shoes with a definitive flair for style and comfort. Fierce boots, sexy sandals, and striking pumps complement a confident lifestyle. Luichiny shoes are perfect for the woman who wants her independence and wants to get noticed in the outside world...at an affordable price. Luichiny designers travel to Europe, South America and Asia to uncover the latest fashion trends and are always testing new European styles. Purchased by Demand Shoes, LLC in December of 2005, Luichiny Shoes began distribution in April of 2006 and have been sold in boutique shops across the USA, Italy, France, Germany, Switzerland, and Finland. In 2011 Demand Shoes expanded their brand further by opening up distribution in Portugal, Russia, and Spain helping the Luichiny brand continue to grow with on-trend heels, leathers, patterns and textiles.

For high-res images, more information or samples of Luichiny, please contact:

Account Manager, CLD PR
Ashley Studer
Ashley(at)cldstylehouse(dot)com
213.765.0462

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Kate Bedrick
CLD PR
213.765.0462
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