eShave Celebrates 15 Years of Modernizing the Wet-Shave Tradition

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eShave has revolutionized the wet-shave with its artistic and modern line of shaving products. For the past 15 years, eShave has been known for its uniquely scented shaving products, beautifully hand-crafted accessories, and innovative shaving collections. Today, the company proudly celebrates its success.

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eShave | The Shaving Experts

The company has created a category explosion by providing a fresh alternative to the wet-shave tradition.

According to US Census data, only a quarter of small businesses stay in business 15 years or more. eShave, the world’s premiere line of modern-inspired and fashion-forward shaving essentials, proudly celebrates its 15th year in business.

In 1996, eShave took the wet-shave industry by storm when the brand officially launched. From the start, eShave was committed to being a forward-thinking brand and set up a one-page website that reflected its modern image appealing to the urban, sophisticated man. As the brand’s popularity took off, the company decided it wanted to take things to the next level and in 1998, eShave became the first company to sell modern shaving essentials online.

Since then, the company has created a category explosion by providing a fresh alternative to the wet-shave tradition. During the next 15 years, eShave would ride the waves of the following major economic episodes: the dot-com boom; the tech crash of 2000; the internet revolution; two major financial recessions; and, along with the rest of the world, 9/11.

eShave founder, Danielle Malka, lived as a professional artist before making her mark in the beauty industry. Her career began as a marketing consultant in the toiletries sector, where she was immersed in the world of beauty for several European companies. What she found was that the men’s grooming industry lacked both modern appeal and education. Men had to learn how to shave from dad with only mass market products from which to choose from.

Malka’s creative background coupled with the need to educate men on proper grooming habits, inspired an idea, and in 1996, eShave was born. Since then, the company has grown into an international prestige brand winning countless awards and making a name for itself as the leading brand of luxury shaving essentials.

As the men’s grooming market began to explode, eShave always remained at the helm. With its fresh ideas, gorgeous products, signature shaving cream scents, commitment to quality and customer service, and educational platform, eShave quickly became the modern man’s go-to source for all things grooming.

Today, eShave can be found in bathrooms and travel bags of some of the world’s most recognized faces, including: Ben Affleck, Courtney Cox, Bruce Willis, Cher, Justin Timberlake, Nikki Taylor, Roberto Cavalli, and Tony Bennett. In addition to its celebrity following, eShave’s top corporate clients have included: Mercedes-Benz, The Plaza Hotel, and Sean John.

eShave has been on the pages of numerous fashion and lifestyle glossies and has been awarded recognition by FHM, Men’s Health, and Instinct magazines. In 2006, eShave was featured on the final episode of Bravo’s ‘Queer Eye for the Straight Guy,’ which gave the company an entirely new channel of business. “After that episode aired, we were pleasantly surprised by the huge surge in new customers. Viewers wanted to get the same results of a smooth, close shave that the guys on the show were getting from our products,” said Malka.

In 2011, eShave partnered with TODAY’s ‘Deals & Steals’ segment to offer viewers an exclusive promotion on their Luxury Razors. “We had no idea how successful the promotion would be and in just 24 hours, we sold over 6,000 razors.” commented Malka. “Years of customer service experience is what really helped us in being able to handle a sale of this magnitude. We got so many thoughtful emails from viewers who were appreciative of our response – both in terms of communication and getting the product to them in a timely manner.”

How can eShave continue to top itself, year after year? “By offering consumers unparalleled product quality combined with our expertise, is what has made eShave sustain the economic ups and downs during the past 15 years,” said Malka. “However, none of this would have been possible without the support of my husband – Pierre Ranger – who handles all of the operations and financing. His dedication has allowed me to focus on what I love doing – creating new products and staying in touch with our customers. I have also been very lucky to have an incredible team of experts and our loyal customers who continue to shape my creative inspiration and vision for eShave. The sky’s the limit for us and I’m excited about what the next 15 years will bring.”

About eShave:
eShave, defined by their unique style and unparalleled luxury, is known around the globe for their beautiful and sophisticated collection of shaving essentials. Since 1996, eShave has been modernizing the wet-shaving tradition. Based on the principals of fine jewelry making, eShave creates one-of-a-kind, artistic tools and accessories. eShave continues to be the only company that hand-sculpts its own designs to appeal to the discerning tastes of aesthetically discriminating and design conscious men & women. Available online at, eShave New York boutiques at Rockefeller Center and World Financial Center, and select upscale retailers/spas worldwide. 1-800-94-SHAVE


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Shelly Cellak
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