Saugatuck Technology Releases Data Report Indicating Ad-Hoc Rise and Use of Social Business IT

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First-of-its-kind study lays out Social Business use, cost, and value for Saugatuck clients.

...the core challenges associated with Social Business IT will be very costly for most enterprises, but we know how to reduce those costs...

The latest research by Saugatuck Technology indicates that use of Social IT for business (i.e., Social Business IT) is very well-established and widely used by enterprises around the world across all areas of business. What is most challenging for enterprises, and for the providers of Social Business IT to those enterprises, is that those uses are widely dispersed, ad hoc, and implemented mostly without the knowledge or involvement of IT organizations. And without central IT coordination and management, enterprise business users are likely to lose the increasingly-critical, competitive capabilities expected from Social IT.

Saugatuck’s new research data report, 2011 Social Business IT Survey: Summary Report, presents this and other key findings from its summer 2011 global web survey focused on the business use of Social Business IT. Conducted in partnership with Information Management magazine, the survey yielded 224 completed responses – 68 percent from North America, 24 percent from Europe and the Middle East, and 8 percent from the Asia/Pacific region. These responses were supplemented by interviews that Saugatuck conducted with more than 20 enterprise IT and business executives, along with briefings with more than 30 providers of social business technologies and services.

“What this means is that the core challenges associated with Social Business IT will be very costly for most enterprises, but we know how to reduce those costs and manage everything optimally – if and when enterprises can get their arms around the presence and problems,” stated Bruce Guptill, Saugatuck SVP and head of research. “History with other affordable, point-solution-style IT, like the early days of SaaS, indicates that this could be a years-long effort for most enterprises if they don’t start managing Social IT better, and right away.”

A key obstacle preventing enterprises from doing this has been a lack of involvement and awareness of Social Business IT’s presence and use within most enterprises, according to Saugatuck CEO Bill McNee, who contributed to the study. “Social IT is already critical to most companies when it comes to marketing and customer support; but what about knowledge sharing and other critical internal initiatives? The data clearly show that IT leaders have not been engaged until recently in the acquisition and use of social IT, which creates challenges when it comes to managing these increasingly important capabilities,” explained McNee.

Ongoing subscribers to Saugatuck’s premium subscription research service (CRS-Base) can access the 39-page 2011 Social Business IT Survey: Summary Report here, as can media outlets upon request. Non-clients can gain access to a 13-page top-line summary (943RA 2011 Social Business IT Survey: Selected Topline Research Results) and complimentary Research Alert (942RA Users Get Social; Enterprises Get the Bill), both published on 31Aug2011 (Registration Required).

About Saugatuck Technology
Saugatuck Technology, Inc., provides subscription research and management consulting services focused on the key market trends and disruptive technologies driving change in enterprise IT, including Software-as-a-Service (SaaS), Cloud Infrastructure, Social Computing, Mobility and Advanced Analytics, among others. Founded in 1999, Saugatuck is headquartered in Westport, CT, with offices in Falmouth, MA, Santa Clara, CA and in Frankfurt, Germany. For more information, please visit or call +1.203.454.3900.


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Chris MacGregor