Electronic Ink Principal to Speak on Design for Social Change at Delaware Valley’s World Usability Day Event

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Tracy Kroop, Principal of Design & Strategy at Electronic Ink, will speak about collaboration in international business systems and how it impacts social change as part of the Delaware Valley’s World Usability Day this November 10th.

It is important to evaluate the human piece of the equation when designing business systems. Business can have enormous social impact...The question is how can we make that impact a positive one?

Tracy Kroop, Principal of Design & Strategy at Electronic Ink, will speak about collaboration in international business systems and how it impacts social change as part of the Delaware Valley’s World Usability Day this November 10th. Electronic Ink is also a proud sponsor of this year’s event which features an interactive panel discussion exploring a range of areas where innovative design is being leveraged to produce a broader social impact.

Hosted from 6-8:30pm at the International House Philadelphia, 3701 Chestnut Street, 2011 marks Delaware Valley’s 7th annual World Usability Day. The event will explore and celebrate designing with an intentional outcome of sparking change in how people behave, communicate, and accomplish their goals.

“We are excited to be working with Electronic Ink as an event partner this year. As a leading international design consulting firm they offer a unique perspective on how companies can leverage their systems to truly innovate the way they do business,” said Dorothy M. Danforth, President of the Delaware Valley Chapter of the Usability Professionals' Association (UPA), the event host. Danforth continued, “We are thrilled to have Tracy on our panel and look forward to her insights on design as an agent for social change.”

Each year, World Usability Day has a specific focus and is honored around the world on the second Thursday in November. More than 40,000 people in 140 cities in 44 countries participated in World Usability Day 2010. This year, the Delaware Valley’s regional event was chosen as one of two U.S. Event Partners to be showcased by the international effort.

“It is important to evaluate the human piece of the equation when designing business systems. Business can have enormous social impact, as we have all experienced of late. The question is how can we make that impact a positive one? That’s what we do at Electronic Ink; we use design and research to develop business systems that impact people’s lives positively,” said Founder and CEO of Electronic Ink, Harold Hambrose, commenting on usability and design’s role in development of business systems.

World Usability Day 2011 will focus on designing for social change. The Delaware Valley event will specifically discuss how usability affects the most critical issues facing our world today, like healthcare, philanthropy, civic engagement, and international enterprise.

Space is still available to attend World Usability Day. Registration is free, but space is limited, visit http://upadelawarevalley.org/wud11/ to register.

About Electronic Ink
Electronic Ink is an international business system design consultancy dedicated to improving the way people interact with technology, environments and one another. With a team of thought leaders based in Europe and North America, Electronic Ink is the firm retained by some of the best-known organizations in the world. These organizations understand that the Design of their systems, software and experiences, Design which considers the human context first and foremost, can deliver exponential return on investment and improve the lives of everyone their business touches.

For more than 20 years, Electronic Ink’s solutions have earned superior results for the world's most notable brands in energy, financial services, health care, media and government. Across all categories, clients continue to select Electronic Ink for its proven ability to impact efficiency and maximize productivity. For more information about the company, visit http://www.electronicink.com.

About The Delaware Valley Chapter of the Usability Professionals Association
The Delaware Valley Chapter of the Usability Professionals' Association (UPA) supports professionals who research, design, and evaluate the user experience of products and services in the Philadelphia metro area. We provide business advocacy by serving as an independent and informed voice for user centered design and its related services. We offer networking and professional development opportunities for UPA members in Philadelphia, southern New Jersey, and Delaware. For more information, visit http://www.upadelawarevalley.org.

About PhillyCHI
PhillyCHI is the Philadelphia region’s chapter of the ACM SIGCHI, an interdisciplinary academic and professional group interested in Human-Computer Interaction, User Experience, Usability, and other related disciplines. PhillyCHI holds monthly meetings and socials to network and discuss current topics in HCI. For more information, visit http://phillychi.acm.org/.

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