Denver, CO (PRWEB) October 12, 2011
Today, Scott McNealy, co-founder and former CEO of Sun Microsystems, announced the launch of Wayin, a unique mobile engagement service connecting users and enterprise partners anywhere, anytime.
Wayin offers a new, fun, entertaining way for both users and enterprise partners to post photos, ask questions, play live games, share results, and spark conversation amongst friends, consumers and people worldwide with similar interests.
For the enterprise partner, the gem is real-time insights and sentiment-measurement of their existing consumers and of new, previously unreachable consumers. These new insights allow the enterprises to more efficiently and effectively customize their messages to each individual user.
"Wayin is definitely the best tool I have seen for measuring public opinion,” said internationally acclaimed pollster, Dr. Frank Luntz. “I plan to use Wayin for the 2012 election cycle because it gives me access to the most people and the fastest response."
The Wayin service is available as a free download on iPhone and Android mobile devices, as well as at http://www.wayin.com and on Facebook and Twitter. Accessing Wayin through a smart device or online, people can participate and interact with each other as they experience live events, such as sports, television shows, concerts and political debates. Live events on the service give users a platform to share an opinion or a comment and to participate in content development.
“Wayin is a first-of-its-kind service that harnesses the passions of users and provides an advanced and entertaining forum to share social content, solicit opinions, evaluate real-time sentiment and gain invaluable consumer insight,” said Mr. McNealy, Chairman and lead investor in Wayin. “And if you ever watched a news show and wanted to throw your shoe at the television, you will love Wayin.”
Wayin is partnering with leading organizations in sports, entertainment and politics, including the Los Angeles Kings, Playboy Enterprises and SuperStockJockey.
“Wayin is incredible to play – and totally absorbing – as you are receiving instant feedback on anything you want,” said Jack Johnson, Los Angeles Kings Defenseman. “It’s the coolest game out there, and I love sharing it with my friends.”
Wayin was founded by Mr. McNealy and Scott Johnston. Tom Jessiman, an online sports and social networking veteran who founded PicksPal and helped run CBSSportsLine, is the Wayin CEO, and the senior management team also includes Damien Eastwood, CAO and Otto Schmitz, Chief of Products and Marketing. Joining Messrs. McNealy, Johnston and Jessiman on the Board of Directors are Larry Sonsini, Chairman of Wilson Sonsini Goodrich & Rosati; Greg Jamison, former President, SVSE San Jose Sharks; Bill MacGowan, EVP, Newmont Mining; and Beverly Hills businessman Burt Sugarman.
Wayin is a privately funded entity and has secured financing from investors across multiple sectors.