Thorntons Celebrates Centenary with World's Largest Chocolate Bar

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-Chocolatier unveils record-breaking chocolate bar to mark 100th birthday -

Thorntons has officially broken the record for the world's largest chocolate bar, as part of their Centenary celebrations

After months of top-secret confectionery construction, Britain’s best loved chocolatier Thorntons, today (12th October 2011) unveils the world’s largest chocolate bar to mark its 100th birthday. Tipping the scales at almost six tonnes (5,792.5kgs) the bar is made in Thorntons’ special recipe milk chocolate, and measures four metres wide by four metres long. In fact, the bar is equivalent to 75,000 Thorntons Chocolate Blocks!

The famous British confectioner has been surprising and delighting chocolate lovers across the country for a century, and attempted the Guinness World Records title to celebrate its 100th birthday with staff and customers. The previous record of 5,529.29kg was held by an American confectioner, who broke the record just last month. Not to be outdone by the Americans, Thorntons wanted to show that the Brits really do lead the way when it comes to chocolate!

The enormous bar was made in Thorntons’ Chocolate Block design and has been unveiled during the chocoholic’s favourite time of year – Chocolate Week (10th – 16th October) – and is making its way straight into the official record books. After its stint in the limelight, the bar will be broken down and will be available in Thorntons stores in the coming weeks.

Paul Bell from Thorntons led the world-record attempt: “All staff were asked to come up with ideas of how we should celebrate our 100th birthday and because Charlie and the Chocolate Factory was my favourite film as a child, I immediately thought of a scene from the film where a bar of chocolate was shrunk and I thought wouldn’t it be fantastic to do the reverse and make the world’s largest bar of chocolate.

“I’ve worked for Thorntons for nearly 20 years and the company is not only committed to innovation and making its customers smile, but it had a real desire to celebrate a fantastic 100 years and look forward to the next 100 years. It’s been so exciting seeing my idea become a reality and it is the most exciting thing I’ve ever worked on.”

Thorntons Master Chocolatier, Keith Hurdman, adds: “It’s been one of the biggest challenges we’ve ever had to face here at Thorntons, and has put all of our chocolate-making expertise to the test. I’m really proud of all of the team; it’s taken months of planning and over 50 people were involved in the making of it so the Guinness World Records title is a fantastic achievement and a great way to celebrate our 100th birthday.”

100 lucky winners of the Thorntons Golden Key competition will be visiting the chocolate factory to witness the spectacular unveiling and receive a behind-the-scenes factory tour and enjoy a piece of the action - and of the world’s largest chocolate bar if they’re lucky.

The world record attempt has also been supported by Cargill Cocoa and Chocolate, who supplied all of the chocolate that went into the bar, Dawson Group who supplied the air conditioned marquees the bar was made in, Shires Crane Hire who provided the cranes for weighing the bar, Speedy Hire who provided the generators and weighing attachments, PRS Refrigeration who provided the cooling fans and DS Smith Packaging Limited who made the giant Chocolate Block carton.

To celebrate their Centenary year, Britain’s best loved chocolatier has also launched a range of Centenary boxes, bars and bags, as well as touring its live mechanical chocolatier and magical Chocolate Kabin to raise money for the NSPCC and entertaining chocolate-lovers nationwide.

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For more information, please contact Anna Lord, at the Thorntons Press Office on 0208 875 6983 or thorntons(at)saltlondon(dot)com

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Anna Lord
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