New York, NY (PRWEB) October 13, 2011
Maxifier, the world’s leader in online ad campaign performance optimization, today announces the appointment of Helen Clifford-Jones as Head of Country UK and VP Sales EMEA. Helen, who has over ten-years of experience in the digital media, publishing and advertising industries, will lead the continued expansion of the UK operation and the move into key EMEA territories.
“I’m delighted to have been appointed both Head of Country UK and VP Sales EMEA,” said Helen Clifford-Jones. “The UK is currently one of our biggest growth markets, with premium publishers such as The Guardian and Bauer Media already using our tools to optimize their inventory to offer better performance and bring greater returns for their advertisers. My role will be driving growth across the UK and EMEA, helping publishers navigate the ever changing digital landscape and giving them the tools to maximise the value of their premium inventory.”
Prior to joining Maxifier, Helen held leading business development and marketing roles at GroupM, where she was Director of Publisher Relationships and Reed Business Information where she was Head of Digital Media Sales and Sales Management respectively. Helen has held the role of Senior Sales Director Europe at Maxifier since March 2011.
Commenting on the appointment, Jonathon Shaevitz, CEO at Maxifier said, “Maxifier is enjoying rapid growth, globally. With Helen's experience and skills, I know she is the best person to drive growth across the UK and Europe. Publishers are increasingly facing challenges around optimally monetizing their online inventory and our adMAX(TM) technology will help them drive as much value as possible for their advertisers and themselves.”