Briggs Auto Announces that Chrysler Brand’s 2011 Super Bowl Commercial Win Creative Arts Emmy Award

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Chrysler Awarded Emmy for 'Outstanding Commercial'

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Last month, the Academy of Television Arts & Sciences awarded the 2010-2011 Creative Arts Primetime Emmy Awards for programs and individual achievements at the 63rd Emmy Awards presentation. An Emmy was awarded to the Chrysler brand’s 2011 Super Bowl commercial "Born of Fire." The sales professionals at Briggs Auto - the leading Chrysler dealer in Kansas- know that Chrysler is set to win even more awards in the coming months.

“The Chrysler Brand is thrilled to win a Creative Arts Emmy Award for our Super Bowl commercial, ‘Born of Fire,’” said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC.

“Born of Fire was more than a commercial about the Chrysler 200, it was our anthem and signified the return of the Chrysler Brand and our Company. We are honored to be given this award and would like to share it with the wonderful people of Detroit who served as our inspiration and, of course, the hard-working employees of Chrysler Group LLC.”

The Born of Fire commercial debuted at the 2011 Super Bowl and was designed to generate a conversation about the Chrysler brand and the 2011 Chrysler 200. The two-minute commercial, which was also a Super Bowl first, ignited a spark throughout the United States, as many felt a connection to the attitude and work ethic portrayed in the scenes and narration.

The TV spot really reflects where Chrysler is headed while also paying tribute to their industrial roots. While the commercial focused on Detroit, in many ways, it encapsulated the spirit of the country and the comeback of the Chrysler brand and Chrysler Group.

Born of Fire also revealed the tagline for the brand, “Imported from Detroit,” created to convey the message that one does not have to cross an ocean to obtain luxury – it's available right here and evident in the Chrysler brand product lineup.

The Chrysler brand introduced “Imported from Detroit” merchandise on the brand’s website ( In keeping with the spirit in which the logo was created, a portion of the proceeds from the sale of “Imported from Detroit” merchandise on will go to four Detroit-area charities.

Local residents who want to learn more about Chrysler should stop in at Briggs Auto - the leading Chrysler dealership in Kansas. Their sales team can answer any consumer questions and even schedule a test drive of any of the models they have for sale.


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Eric Giroux
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