Denodo Releases and Presents “High Value uses of Data Virtualization” White Papers for World Series

Share Article

Use case examples in financial services, manufacturing, retail, telecommunications amongst others worldwide seeing tremendous traction and interest in the use of Data Virtualization to simplify complex data integration

Denodo Technologies, Inc. (, leader in Data Virtualization with unmatched flexibility, performance and ROI, released and presented a two-part whitepaper titled ‘Succeeding with Data Virtualization - High Value Use Cases for Analytical, Operational and Data Management Data Services’. The papers were prepared for Denodo by independent analyst Mike Ferguson, Managing Director of Intelligent Business Strategies Ltd. In a webinar that was part of the World Series on Data Virtualization, the most comprehensive event on the topic to date, Mr. Ferguson premiered the whitepapers and emphasized the power of Data Virtualization to simplify complex integration for a variety of use cases.

The two-part whitepaper explores high value uses for Virtual Data Services and classifies them into three distinct categories – analytical and informational use cases, operational and transactional use cases, and data management use cases. Analytical uses for virtual data services include integrating information from heterogeneous data sources to support agile business intelligence, dashboards and CPM scorecards for executive decision making. Operational data services covers information gathering from transaction processing applications and Data Management services refers to virtual data services for managing virtual data marts, extension and prototyping of data warehouses and ETL processing, and for virtual and registry style master data management, which help companies integrate and govern data.

Apart from a clear elucidation of the above categories, the white papers go on to present real-world high ROI use cases in a variety of industries, like food manufacturing, e-business, insurance risk management, facilities management services, newspaper publishing, retail banking and others. These cases comprehensively drive home the different facets of data virtualization applications and how they come together to deliver increased enterprise value.

“CIOs have to deal with increasing complexity and volume of data sources, analytical systems, and unstructured content, but all of them desire simplicity in the solution” said Mike Ferguson as he presented an overview of his whitepapers, and quoted a global survey of CIOs where a whopping 98% of the CIOs surveyed said they demanded business process simplification while drawing from data sources that are increasing in complexity. He then went on to talk about how Data Virtualization addresses this requirement on two fronts by increasing efficiency and effectiveness of accessing and provisioning data as integrated virtual views and virtual data services.

This was the second of the thirteen sessions of the World Series on Data Virtualization, a weekly series of high impact talks by industry experts and data virtualization users designed to provide attendees with a comprehensive understanding of the strategic, architectural and technical dimensions of Data Virtualization.

The two-part white paper can be downloaded at:

Registration for World Series on Data Virtualization event is at:

All those who register before October 15, 2011 will have a chance to win tickets to the World Series games for baseball (in the USA) and other sporting events (outside USA).

Tweet this: @denodo premieres High Value Uses for Data Virtualization #DVWS

About Denodo Technologies, Inc.
Denodo Technologies, Inc. is a leader in Data Virtualization delivering unmatched flexibility, performance and ROI - the only company that offers unified data services capability and data integration across structured and unstructured information. Global pharmaceutical, financial services, telecommunications, energy, healthcare and government organizations have chosen Denodo to deliver cost effective, timely and scalable access to disparate data across complex enterprise systems, big data, productivity applications and Web sources through a unified data layer, while minimizing costly data replication. Denodo has proven to increase data quality and agility for business intelligence, data warehouse extension, virtual MDM, unified call center and customer portals, data services for SOA, data federation, mashups and SaaS / cloud integration. Founded in 1999, Denodo is privately held and has principal offices in USA, UK and Spain. For more information visit or call 1-877-556-2531.

Media contacts: Lisa Snyders at 1-650-566-8833 or lsnyders(at)denodo(dot)com


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Lisa Snyders
Denodo Technologies
(650) 566-8833 111
Email >
Visit website