Giants Ink Adorama as Official Electronics Retailer

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New York Football Giants enter into multi-year partnership with Adorama, America's most advanced photo and electronics supplier.

Exclusive in-store and online deals from Adorama will be complemented by special Giants game-time events at MetLife Stadium.

The New York Football Giants announced today that they have entered into a multi-year partnership with Adorama, making New York’s popular photo and electronics supplier the team’s official electronics retailer.

In addition to being named an official sponsor, Adorama will have a cross-channel presence across all Giants media—online at Giants.com and their social networking sites, during their TV and radio programming, as well as through in-stadium signage and promotions.

Exclusive in-store and online deals will be complemented by special game-time events such as the fan photograph of the week, to be shown on MetLife Stadium’s video-boards. Other promotions and instant contests have already been leveraged using the huge video displays at the stadium. As the season progresses, Adorama will roll out many more programs in the stadium and tied to television and radio, in conjunction with some of the world’s top consumer electronics manufacturers.

“It was important to us to choose a retail partner who stays ahead of the curve and can take advantage of the new technology opportunities both in MetLife Stadium and online to engage our fans,” said Giants Senior Vice President, Chief Marketing Officer Michael Stevens.

“The Giants and Adorama are an excellent fit. We are very excited by all the engagement opportunities, from the new MetLife Stadium TV to radio and beyond. We live in a time when fans, whether in the stadium or on the couch, are interacting with their personal devices to enhance the game,” said Brian Green, the company’s Vice President of Marketing. “As one of the nation’s largest electronics retailers, we’re thrilled to push the boundaries of digital innovation while helping fans capture those exciting moments.”

Adorama, a well-known and respected photography retailer for over 30 years, has grown with the imaging industry in the past years to offer the widest array of consumer and professional electronics available.

About the New York Football Giants: A cornerstone franchise of the National Football League, the New York Football Giants began play in 1925. With seven championships, including a victory over the 18-0 New England Patriots in Super Bowl XLII at the conclusion of the 2007 season, and with more than 600 victories, the Giants are considered one of sports’ all-time great franchises. Headquartered at the TIMEX Performance Center in East Rutherford, NJ, the Giants enter their 87th season this fall.

About Adorama: As one of the nation’s largest electronics retail and mail order suppliers, Adorama has served its customers’ technology and photographic needs for 33 years. It has recently expanded its service to include online photo education (the Adorama Learning Center and Adorama TV) and on-site workshops, programs that make it a unique customer resource. Adorama’s vast product offerings now encompass home entertainment, mobile computing, and professional audio, while its services include an in-house photo lab (AdoramaPix) and pro equipment rental (Adorama Rental Company), supported by knowledgeable staff and unbeatable pricing. Adorama is more than a camera store—it’s a one-stop shop for all your imaging, photo and technology needs. Visit Adorama.com.

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Brian Green
Adorama Camera, Inc.
212-741-0052
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