We’re very excited about our new branding and advertising campaign. It’s smart, friendly, approachable and elicits a smile. It’s very reflective of who we are, says Scott McLaren, President and Chief Marketing Officer.
Miami, FL (PRWEB) October 17, 2011
ProtectCell, a pioneer in handset protection and leader in customer service, is unveiling its new branding and advertising campaign at the iQmetrix Wireless Summit held October 16 - 18 in Miami.
ProtectCell has always protected more than just handsets. However, the campaign will officially launch the company’s new positioning of protecting consumers’ “wireless lifestyles.” In addition to protecting cell phones, tablets and netbooks, ProtectCell is the only company to safeguard a consumer’s entire wireless lifestyle with benefits like ID Rescue, a theft consultation and restoration service, Fast Device Delivery and an online Rewards Mall.
The new campaign positions ProtectCell and its team members and dealer partners as superheroes who are ready to save the world one wireless lifestyle at a time. The primarily in-store campaign will be featured at authorized dealers across the U.S. and will include radio, posters and window clings.
“We’re very excited about our new branding and advertising campaign. It’s smart, friendly, approachable and elicits a smile. It’s very reflective of who we are,” says Scott McLaren, President and Chief Marketing Officer.
The new campaign can be seen at the iQmetrix Wireless Summit and soon at ProtectCell’s 3,000 authorized dealers.
ProtectCell safeguards consumers’ wireless lifestyles by offering valuable benefits and protection alternatives to limited warranties and standard insurance. Known for its strong alliances with industry-leading partners, ProtectCell continues to evolve in order to meet the growing demands of both consumers and independent wireless dealers. For more information, please visit protectcell.com.