Aastra BluStar Media Phone Certified with BroadWorks Award-Winning Video Solution Delivers True Collaboration Experience

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Aastra announced today that its BluStar™ 8000i Desktop Media Phone has been certified as interoperable with BroadSoft’s BroadWorks communications platform, Release 17. Aastra will be demonstrating BluStar™, its award-winning desktop video conference and collaboration solution, at BroadSoft Connections 2011: Crush it! being held at the JW Marriott Desert Ridge Resort in Phoenix, Arizona, October 16-19, 2011.

BroadSoft Connections 2011 – Aastra, a Broadsoft Premier Access Solutions partner, announced today that its BluStar™ 8000i Desktop Media Phone has been certified as interoperable with BroadSoft’s BroadWorks communications platform, Release 17. Aastra will be demonstrating BluStar™, its award-winning desktop video conference and collaboration solution, at BroadSoft Connections 2011: Crush it! being held at the JW Marriott Desert Ridge Resort in Phoenix, Arizona, October 16-19, 2011.

Aastra BluStar uses the latest in high definition (HD) video and communications technology, combined with advanced business collaboration features and applications, to deliver a high quality and easy-to-use natural collaboration experience.

“This intuitive desktop media phone is easy to use, and features a familiar phone interface and clear touch screen controls,” said Tim Whittington, Executive Vice President and General Manager, Aastra USA. “We believe that the BluStar Desktop Media Phone is a powerful communications tool that can bring natural collaboration to every desktop.”

BluStar has a large 13-inch color screen with true HD 720p video conferencing at a rate of 30 frames per second. In addition, four voice tracking microphones and three speakers deliver superior HD sound.

“Video calling and video conferencing is the growing in popularity because of the enhanced productivity and connectivity it offers to consumers and enterprises,” said David Bukovsky, vice president products, BroadSoft. “Aastra’s BluStar offers a video calling and video conferencing solution that we believe will improve the productivity of businesses by allowing users to seamlessly connect, collaborate and engage.”

The BluStar media phone has the flexibility to accommodate peer to peer, 3-way video calling or up to 100-way video conferencing. The lifelike video and true high quality audio, combined with desktop sharing features make communicating remotely as natural as being face to face. It preserves personal communication while reducing travel requirements, and increases employee productivity. The Aastra BluStar 8000i Desktop Media Phone is a powerful communication tool that brings natural collaboration to every desktop.

Aastra representatives will demonstrate live video calls, share content from a PC to BluStar device, and will illustrate business productivity applications with other advanced features at BroadSoft Connections 2011. Please visit booth #14 for a demonstration, or view Aastra’s video and learn more at http://www.aastrausa.com/blustar.

To learn more about BroadSoft Connections, visit: http://www.broadsoftconnections.com.

About Aastra USA

Aastra USA Inc. is the US business unit of Aastra Technologies Limited, a company at the forefront of the enterprise communication market. Headquartered in Concord, Ontario, Canada, Aastra develops and delivers innovative communications products and applications for businesses. Aastra’s operations are truly global with more than 50 million installed lines around the world and a direct and indirect presence in more than 100 countries. Aastra is entirely dedicated to enterprise communications and offers IP telephony and Unified Communications solutions individually tailored to satisfy its customers’ requirements. These range from feature-rich call managers for small and medium businesses and highly scalable ones for large enterprises, integrated mobility, call center solutions to a wide selection of terminals. With a strong focus on open standards, Aastra enables enterprises to communicate and collaborate more efficiently. For additional information on Aastra, visit our website at http://www.aastrausa.com

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Robyn Thompson
Aastra
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