CLD publisher HMP Communications polled cardiology clinician readers of CLD and found 37% preferred to read medical publications on their tablets, ad 17% say they plan to buy a tablet computer in the next 6 months, and 43% in the next year.
Malvern, PA (PRWEB) October 14, 2011
Cath Lab Digest (CLD) — http://cathlabdigest.com — a popular monthly publication for cardiac catheterization laboratory professionals nationwide, will offer a digital-tablet edition (available via apps for Android devices and the iPad) in October. Digital subscribers will receive their issues the same day CLD mails — before magazines hit mailboxes.
The CLD app will deliver the practical clinical content of the print edition, along with video content, in-text web links that can be browsed simultaneously, and interactive advertising. Rich media advertising in the October digital CLD will feature exclusive tablet app sponsorship from McKesson Provider Technologies, and video interviews and product animations from Cordis Corporation and MAQUET.
Readers need only search Apple’s App Store or the Android Marketplace for “Cath Lab Digest,” or go to http://www.cathlabdigest.com/tablet_apps to download. According to recent studies, about 20% of U.S. physicians were using the iPad alone by the end of 2010.(1) CLD publisher HMP Communications polled cardiology clinician readers of CLD and found 37% preferred to read medical publications on their tablets. Further, 17% say they plan to buy a tablet computer in the next 6 months, and 43% in the next year.
"Cath Lab Digest readers are busy, and need information when they want it and how they want it,” said Jeff Martin, group publisher of the cardiology division of HMP Communications. "Adding tablet apps for CLD addresses readers’ needs — and enhances the ways in which clinical and product information can be delivered. This interactivity is the future of medical publishing, and CLD is on the leading edge.”
CLD’s monthly featured cardiac cath lab and Dr. Morton Kern’s Clinical Editor’s Corner and interviews with leading researchers and interventionalists compel readers to return monthly to read about the hottest topics in interventional cardiology. CLD’s focus on educating professional cath lab staff has created a passionate community. A preview of the October issue:
- “Transradial Post Procedure Protocols,” Kenneth Gorski RN, RCIS, and Thomas H. Maloney, MHA, RCIS
- “Cut to the Pace — Transcoronary Pacing,” Cary Lunsford, RCIS, FSICP, and Laura Minarsch, RT(R), CVT
- “Case Report: AngioJet Rheolytic Thrombectomy in a Thrombotic Free Right Internal Mammary Artery Graft,” Michael S. Lee, MD, and William Finch, BS
1. Available from http://chilmarkresearchstore.com/mhinentropch.html. Accessed August 31, 2011.
HMP Communications, LLC, is a leader in healthcare communications and education. The company publishes some of the nation's most well-respected journals across three key medical divisions: Wound Care/Podiatry, Cardiology and Life Sciences. HMP also offers more than 20 years' meeting management/production expertise and over a decade producing cutting-edge, online education. More information: http://www.hmpcommunicationsholdings.com.