Anabolic Xtreme Changes Company Name to Athletic Xtreme

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New name more accurately reflects company’s product line aimed at not only bodybuilders, but all highly performing athletes and fitness enthusiasts.

The new company name Athletic Xtreme better reflects the company's goals to deliver products to a broader market of fitness enthusiasts.

Anabolic Xtreme, a leading sports supplement company based out of Tempe, Arizona, has announced it’s new company name Athletic Xtreme. With the introduction of it’s new Ultra Series of products, which are aimed at not just bodybuilders looking to increase muscle size and mass, but any athlete or fitness enthusiast looking to maximize their performance, the new company name Athletic Xtreme better reflects the company’s goals to deliver products to a broader market.

“The change in name is significant for our company. The Anabolic Xtreme name, which reflected our original focus on bodybuilding specific products, no longer adequately represented our business and our products,” explained Steve Bonnell, Managing Partner of Athletic Xtreme. “The broader based company name Athletic Xtreme represents our appeal to all athletes, not only bodybuilders.”

In conjunction with the name change, the company has also announced the launch of four new products:

  • Ultra Reps™ - a “stimulant free” pre-workout formula which offers enhanced workout capability while being free of caffeine and other powerful stimulants.
  • SuperSize™ - a potent pre-workout formula that delivers not only energy and mental focus for the gym, but also literally “Super Sizes” the users strength and muscle mass.
  • German Creatine™ - the purest, safest, and most effective form of Creatine on the world market.
  • Slim FX™ - a 12-hour energy booster and appetite eliminator, that also enhances productivity and creativity.

“We are excited to see our company grow in this new direction, and of course, growth requires change,” stated Craig Richards, Research Director of Athletic Xtreme. “Our new products are a great choice for bodybuilders, but they are also a great choice for athletes who choose to focus their energy on other sports such as football, cycling, mixed martial arts, and cross-fit.”

Athletic Xtreme products will continue to be carried at all major sports nutrition distributors and at various retail and online locations. For more information about Athletic Xtreme, please visit For updated company logos or creative materials, please contact Robin Garrison, Marketing Director. For sales information, please contact Phil Birmingham, Vice President of Sales.

About Athletic Xtreme (formerly Anabolic Xtreme)
Athletic Xtreme, a leading sports supplement company based out of Tempe, Arizona, develops, manufactures, and distributes nutritional supplements in the United State and internationally. Visit the company’s website at for more information.


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