Redwood City, CA (PRWEB) October 14, 2011
Jivox, the leading cross-platform interactive video advertising technology company, today announced a strategic partnership through which Komli Media, Asia Pacific’s leading digital media technology platform, will be the exclusive licensee of the Jivox Interactive Video platform in the Asia-Pacific region for media sales.
This partnership will extend the availability of the Jivox video advertising platform to reach Australia, Southeast Asia, India, Middle East and Africa. The partnership empowers Komli Media to exclusively use the Jivox platform for running online interactive video ads (pre-roll, mid-roll, post-roll, expanding innovations, video banners, and mobile video) for its media business.
Diaz Nesamoney, CEO of Jivox said, “We are very excited about our partnership with Komli Media and believe this is a great opportunity for us to scale our business in Asia Pacific, repeating the great success we have had in the US market in the fastest growing of emerging markets. As the leading digital media company in Asia Pacific, Komli has a list of marquee clients and agency partners for whom this will be a great new offering”.
Komli Media evaluated several interactive video ad technology platforms in the market including various traditional rich media tools and ad server platforms and chose Jivox on the basis of:
- Cross-platform support of interactive video ads for web (in-banner, instream, live streams), mobile, tablets and in the future connected TV platforms
- Rich interactive features including social media, store-locator, download coupons, SMS texting, sharing, bookmarks, flash widgets, games and additional video clips
- Rich brand engagement analytics via BrandGage which shows purchase intent as users engage with the interactive ad units
- Easy to use tools to create and deliver highly engaging ads without the need for long development and deployment cycles
Prashant Mehta, CEO, Komli Media said, “Jivox has great technology and a fantastic team and we are really excited to partner with them, especially because we are also focused on growing the online video opportunity in India and other parts of Asia. The company brings tremendous value to the table for both our advertisers and publishers. We hope to make this partnership a worthwhile experience for both the teams. ”
Jivox is the leading cross-platform interactive video advertising technology company. The Jivox platform enables brand advertisers, digital agencies and publishers to deliver highly engaging video ads powered by interactive and social sharing features. Using Jivox creative tools, interactive video ads can be easily authored and delivered instream, in-banner and on mobile devices and tablets. Jivox technology ensures these ads run on all platforms without worrying about all of the challenges of HTML5/Flash, operating systems, browsers, video encoding, form factor and other issues with delivering video ads across multiple platforms. Jivox provides sophisticated campaign performance tracking, brand awareness and purchase intent analytics for advertisers via BrandGage -- its proprietary real-time analytics platform. The Jivox platform is used by several hundred media companies and agencies including Gannett, Bloomberg, Weather Underground, Sun Times Media, InteractiveOne, Starcom, OMD, FUOR Digital, GroupM and Lee Enterprises. For examples of Jivox Ads see: http://www.jivox.com/demoads.
About Komli Media
Komli Media is Asia-Pacific's leading digital media technology platform. Komli Media provides marketers with innovative solutions across brand marketing, performance marketing, social media, and video advertising, while actively helping publishers dramatically increase monetization across their digital assets. Komli Media has a unique business model providing both media and technology products for the entire digital ecosystem. ViziSense, India's leading online audience and ad measurement platform is powered by Komli Media technology. Headquartered in Mumbai, Komli Media also has offices in Bangalore, London, Melbourne, New Delhi, New York, Redwood City, Singapore, Sydney and Toronto. Find out more at http://www.komli.com.