L'OCCITANE excites Facebook Fans with Free Shea Butter Hand Cream Sampling Promotion

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Fans of the brand's US Facebook page are able to request a free 10ml Shea Butter Hand Cream ($5 value) for in-store pickup. If the brand's US Facebook page reaches 250k fans during the promotion, every fan requesting the free product will be automatically upgraded to the 30ml size ($10 value, no purchase required).

L'OCCITANE Shea Butter Hand Cream

L'OCCITANE Shea Butter Hand Cream

Called "life-changing", "a beauty must-have" and "a hand bag essential", L'OCCITANE Shea Butter Hand Cream is the brand's number one selling product

L'OCCITANE Inc., the US division of the leading worldwide natural beauty products brand, has recently launched a novel sampling promotion that already increased its Facebook fan count by 80%.

Until October 23rd, Facebook users will be able to request a free 10ml size ($5 value) of the brand's number one selling product, Shea Butter Hand Cream, after becoming a fan of the brand's US Facebook page. The free hand cream is able to be picked up at any of L'OCCITANE's 170 retail boutiques located in the USA.

In an unique twist to the sampling initiative, if the brand reaches 250k fans during the promotion, every fan that has requested the free Shea Butter Hand Cream will be upgraded to the 30ml size (a $10 value, no purchase required). As of October 12th, the brand's US Facebook page had 225k fans.

About L'OCCITANE Shea Butter Hand Cream:

Called "life-changing", "a beauty must-have" and "a hand bag essential", L'OCCITANE Shea Butter Hand Cream is the brand's number one selling product, with one sold every five seconds around the world. Recently named as one of InStyle's Best Beauty Buys of 2011 and voted onto iVillage's Stuff We Love Award, the product is universally praised for being super-rich and thick, yet non-greasy and fast-absorbing.

About L'OCCITANE:

For over 30 years, L'OCCITANE has drawn inspiration from Mediterranean art de vivre and traditional Provencal techniques to create natural beauty products dedicated to the well-being of women and men alike. The effective products are rich in active natural and organic ingredients and essential oils, which are often organic and always of controlled origin. The body care, skin care, bath and hair care products feature luxurious fragrances and textures from ingredients like Shea Butter, Lavender, Verbena and Immortelle.

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Matt Kritzer
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