MyWebGrocer to Provide Digital Services for Piggly Wiggly Midwest

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Over 100 Piggly Wiggly stores will now offer customers a fully integrated shopping experience

"Piggly Wiggly can look forward to driving more loyalty and higher in-store sales by offering its consumers a comprehensive and fully integrated shopping experience.” - Curt Alpeter, Executive Vice President for MyWebGrocer

MyWebGrocer, leading provider of digital solutions to the grocery and consumer packaged goods industries, recently added the Midwest division of Piggly Wiggly as a customer. Piggly Wiggly’s 102 grocery stores throughout Wisconsin and Illinois will now offer their customers a completely integrated digital platform across web, mobile and social media channels.

With MyWebGrocer’s digital shopping solutions, Piggly Wiggly Midwest customers will have access to planning tools including online circulars, personalized shopping lists, coupons and recipes. Online circulars offer an easy way for customers to stay informed about sales and specials, and are also integrated with a customer’s shopping lists and recipes, offering a seamless digital shopping experience.

Piggly Wiggly will be able to provide customers with the ability to shop the circular on their mobile device. The planning tools easily integrate from computer to mobile, so that items added to a shopping list on one platform are automatically updated on the other. Shoppers will be able to access Piggly Wiggly’s planning tools via an Android, iPhone or any other smart phone.

Social Media
Piggly Wiggly customers will also have the option to access the weekly circular via Piggly Wiggly’s Facebook page to find specials at their local store. Shoppers will be able to click on the special items and add them to their shopping list or find recipes for on sale items.

Curt Alpeter, Executive Vice President for MyWebGrocer, says, “We are thrilled to partner with Piggly Wiggly Midwest to bring their grocery customers a host of advanced digital shopping tools. Piggly Wiggly can look forward to driving more loyalty and higher in-store sales by offering its consumers a comprehensive and fully integrated shopping experience.”

Bill Bell, Director, Information Technology, from Piggly Wiggly Midwest, added, “Using the internet, mobile and social tools to round out our consumer’s shopping experience, is a major priority for Piggly Wiggly. The MyWebGrocer solutions offer us a very cost effective and functionally rich way to accomplish this initiative.”

Piggly Wiggly joins 112 other grocery retailers that use MyWebGrocer services, available at

About MyWebGrocer:
MyWebGrocer drives digital connections between consumers, grocery retailers, and Consumer Packaged Goods brands. MWG creates and manages digital solutions for clients including websites, digital media, online circulars, email marketing initiatives, mobile applications, social media strategies, and customer acquisition programs. MyWebGrocer works with more than 110 retailers nationally, representing more than 10,000 stores, and 90 major consumer packaged goods brands.


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Alicia DeMartini
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