The diversity of our partners illustrates the depth of our audience, reaching beyond the stereotypical ski and snowboard enthusiast to an affluent, tech savvy, nutrition-conscious group that enjoys having a good time.
Boulder, CO (PRWEB) October 13, 2011
Warren Miller Entertainment’s latest winter sports film debuts this weekend with the backing of one of the most diverse groups of sponsors ever for the action-sports film. The new film Like There’s No Tomorrow has the support of national partners such as Corona, Cuties Clementines, Pentax and Go Pro, as well as ski industry partners such as Spyder, Eddie Bauer, Smartwool and K2 to name a few.
“Our mission is to create a film that skiers and snowboarders of all ages fall in love with,” said Johnny Alamo, Executive Director, Partnerships & Strategic Alliances for Warren Miller Entertainment. “The diversity of our partners illustrates the depth of our audience, reaching beyond the stereotypical ski and snowboard enthusiast to an affluent, tech savvy, nutrition-conscious group that enjoys having a good time.”
Like There’s No Tomorrow — the company’s 62nd feature-length action-sports film — makes its world premiere this Friday, Oct. 14, in Salt Lake City, Utah, before embarking on a tour of nearly 250 cities across North America.
“Our diverse group of sponsors ties in well with our varied fan base,” said Alamo. “Our matinees attract families, our early evening shows tend to be more date-night oriented, and the late shows are often a guy’s night out with a lively party atmosphere.”
But no matter the type of crowd, the audience is left excited for the upcoming winter after watching world-class athletes drop lines from some of the most legendary snowy peaks.
The Warren Miller Film Tour is known to fans as the “official start of winter,” creating a festive atmosphere for partners to engage with the audience one on one. Resort partners aim to influence destination vacations, and corporate partners sell merchandise during the pre-holiday buying season.
The newly formed partnership and strategic alliance group at Warren Miller Entertainment has quickly become known for customizing partners’ activation on a market-by-market basis under the umbrella of a national program. Examples of strategic alliance services include:
- Product inclusion in film
- Commercial production
- Athlete product endorsement
- Experiential booth displays
- Promo website to sell product and drive ROI
- Hospitality events with pro athletes and film crew
- Digital, social media, print and television integration
Narrated by Olympic gold medalist Jonny Moseley and shot on location on five continents, Like There’s No Tomorrow celebrates the moments that make up a perfect winter. Tour the world’s most inspiring snowy landscapes, from the rugged peaks of New Hampshire’s Mount Washington to the legendary powder of Squaw Valley, California; from the striking Himalayas at Gulmarg, India, to the southern hemisphere’s highest peak at Portillo, Chile; Alaska, Utah, Colorado, New Zealand, and Norway.
Warren Miller Entertainment is a division of Bonnier Corp. and is based in Boulder, Colorado. Bonnier Corp. (http://www.bonniercorp.com) is one of the largest consumer-publishing groups in the U.S. and is the leading media company serving passionate, highly engaged audiences, through magazines, events, digital media and leading-edge products.