Satmetrix Announces a Revolutionary, Cloud-based Customer Loyalty Solution for the Franchise Industry

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Delivers initial customer experience management program implementations for franchisees within days

The franchise companies in the SOPRA Brands family recognize that true competitive advantage comes from creating a superior customer experience.

Satmetrix, the Net Promoter software company, today announced the availability of NPS Go+, a powerful new customer loyalty solution that gives franchisors unmatched time-to-value in implementing the Net Promoter® methodology. Delivered as a cloud-based software application, NPS Go+ addresses the unique needs of franchisors, helping them to:

  •     Understand the true customer experiences across all franchise stores
  •     Uncover the drivers of customer experience in order to guide meaningful improvements
  •     Mobilize brand promoters across the popular social media channels

“The time is now for franchisors to embrace the untapped power of true customer experiences,” said Steve Baxter, General Manager of Global Mid-Market Solutions, Satmetrix. “Tomorrow’s leading companies will have customer experience as their key performance metric. As a result, they will be able to capitalize on customer loyalty to accelerate business performance and growth.”

“The franchise companies in the SOPRA Brands family recognize that true competitive advantage comes from creating a superior customer experience. Satmetrix has been on the leading edge of that research, the perfection of taking the voice of the customer, and parlaying it into action”, said Keith Gerson, Chief Operating Officer, SOPRA Brands. “Until just recently, Satmetrix's customers are the veritable who's who of big business but thanks to their decision to enter the franchise arena, we are proud to be one of their first converts. I highly recommend their services.”

Fast, Powerful, and Complete

NPS® Go+ incorporates over a decade of Net Promoter expertise in enterprise implementations and is optimized for the Net Promoter methodology, which was co-developed by Satmetrix. As a result, it enables franchisors to get complete Net Promoter programs up and running in as little as two to three days.

The widely adopted Net Promoter® customer feedback methodology is much more than a score. Only NPS Go+ from Satmetrix delivers the four things you need to do – and do well – to build a successful customer experience using Net Promoter.

Reduce churn and build stronger customer loyalty
Recover and build greater customer value by being alerted and responsive to issues raised by both detractors and promoters. Transform customer opinion and cultivate loyalty through fast response. Our real-time feedback system identifies at-risk customers or segments and prioritizes them for immediate follow-up action.

Put customer loyalty to work
There’s nothing more powerful than an evangelistic customer. Promoters – those most likely to recommend you – are not merely more valuable as buyers; their effect on those around them is profound. We give you unique tools to empower Promoters to share their opinions through social media and other content.

Generate more powerful customer insights to drive success
If you don’t know, you can’t act. Hearing what your customers are saying – to you and about you – and analyzing that sentiment meaningfully produces more than just data. It creates insight that drives action to improve your customer experience – the interaction with your business that influences recommendations.

Drive customer obsession across the business
Companies who think about their customers more than about themselves are the ones who achieve true Net Promoter success. To drive this fanatical customer focus throughout your business, NPS Go+ gives you the tools to provide accountability and customer-first thinking across departments and roles, from top to bottom.

New Free Trial Offer
Satmetrix is now offering a free trial of NPS Go+ to qualified applicants. Through the trial, franchisors will be up in running within a few days and can see the value of a complete Net Promoter solution first-hand using their own customer data to drive immediate business results utilizing service recovery tools and integrations to popular social media sites like Facebook ®, Twitter® and LinkedIn® to mobilize and activate brand promoters.

Meet Satmetrix at the Franchise Leadership and Development Conference
Satmetrix is showcasing NPS Go+ at the Franchise Leadership and Development Conference in Atlanta, a must-attend industry event for franchise sales and development executives.
This exclusive event connects a select group of franchisors to share best practices and strategies to increase leads, boost sales, and grow brands. Satmetrix is Platinum sponsor of the event. Visit us in Booth #29 to learn more and register for a chance to win a free one-year subscription to NPS Go+, a $30,000 value.

Franchisors looking for a focused solution demonstration or who are not able to attend the Franchise Leadership and Development Conference will want to attend the upcoming complimentary webinar, Customer Loyalty Solutions for Franchise Growth. Visit to register.

More Information on NPS Go+
Discover the specifics on how NPS Go+ delivers a fast, powerful and complete customer loyalty solution. Download the data sheet at:

Join the official online Net Promoter community at
Follow the conversation on twitter during the Franchise Leadership and Development Conference: #FLDC2011

About Satmetrix
Satmetrix is the leading provider of customer experience management software and the co-developer of the Net Promoter loyalty methodology. With its Xperience (SaaS) suite of applications and best practices consulting, Satmetrix delivers actionable customer feedback to drive growth through increased customer retention, increased customer lifetime value, and positive Word of Mouth. Satmetrix has a proven track record of accelerating the success of customer experience programs with more than 700 enterprise deployments in 40 languages. Satmetrix is headquartered in San Mateo with International offices in London, New York, Paris and India.

Net Promoter, Net Promoter Score, and NPS are trademarks of Satmetrix Systems, Inc., Bain & Company, Inc., and Fred Reichheld.

For more information contact:
Steve Baxter
GM, Global Mid Market Solutions

David Ewart
Senior Director of Marketing, North America

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