Datonics Partners with Traffiq; Agreement Gives TRAFFIQ Access to Keyword, Segment-Based Behavioral Data

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Online data company Datonics and Traffiq are partnering. Under the agreement, Datonics gives TRAFFIQ access to keyword, segment-based behavioral data

Online data company Datonics (http://www.Datonics.com) has partnered with digital media workflow platform TRAFFIQ (http://www.traffiq.com/) for use of Datonics’ Keyword and Segment-Based Behavioral data.

Under the agreement, Datonics will provide TRAFFIQ and their marketers with proprietary keyword and segment-based data to facilitate their scalable delivery of high performing, highly-targeted and privacy-sensitive online advertisements.

"We’re excited to be working with TRAFFIQ and offering their clients access to Datonics’ online targeting data," said Michael Benedek, CEO and President of Datonics. “Partnerships with companies like TRAFFIQ have been an important component of our explosive growth since our spin-off from AlmondNet and we look forward to building our partnership with them.”

"Datonics helps us meet our primary goal of streamlining the digital media planning and buying process by giving our advertisers access to keyword and segment-based data that closely matches their needs,” said Nick Pahade, CEO of TRAFFIQ. “We are pleased with the results of our partnership so far and look forward to continuing to bring our advertisers greater returns on their investments.”

About Datonics:
Datonics (http://www.Datonics.com) is the Internet’s leading aggregator and distributor of highly granular and proprietary behavioral purchase intent, life-stage and demographic data. Datonics’ 300+ pre-packaged segments and unlimited number of custom keyword-based segments facilitate the delivery of highly-relevant, privacy-sensitive ads to online consumers. Datonics is headquartered in New York City with a Research and Development center in Tel Aviv, Israel. Datonics is a member of the Network Advertising Initiative (NAI). For more information, visit http://www.datonics.com

TRAFFIQ (traffiq.com) is an end-to-end digital media management platform. With an active marketplace of 2,500 of the world's premium sites, an RTB platform accessing over 800 exchange-based inventory sources, and bid management tools enabling keyword marketing across the major search engines, TRAFFIQ offers advertisers the most robust media platform in the market today. As an active member of the IAB Advisory Board and a supporter of the Self-Regulatory Program for Online Behavioral Advertising, TRAFFIQ helps educate interactive advertisers and publishers on best practices. Recently, TRAFFIQ was recognized as an Inc. 500 Company for its rapid revenue growth. TRAFFIQ is headquartered in New York City. For more information, contact us at info(at)traffiq(dot)com.


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