Perplexus from PlaSmart Inc. Named 2011 Favourite Christmas Toy at France Parents’ Choice Kidexpo

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Perplexus from PlaSmart Inc. Honored with Europe’s Most Prestigious Toy Award the 2011 Parents’ Choice Kidexpo Grand Prix Award

Perplexus Family High Res

Perplexus from PlaSmart Inc. received one of Europe’s most prestigious toy awards this month winning the 2011 Parents’ Choice Kidexpo Grand Prix Award in France in the yearly Christmas Favourite Toy Contest.

More than 1,000 different products available in France were submitted for the award. Hundreds of children and parents participated in the national toy testing event preceding the Kidexpo show which will take place at the end of October in Paris, France. PerplexusTM won the hearts of the parent toy testers who chose it their favourite Christmas toy of the year.

Considered France’s greatest family event, Kidexpo celebrates its fourth edition this fall at Porte de Versailles. Considered the nation’s Christmas trendsetter, Kidexpo features fifty toy finalists selected under six major categories: Educational & Creative, Imagination & Construction, Society Games, 100 per cent Girl, 100 per cent Boy, and Toddlers. Perplexus was nominated under the Imagination & Construction category.

“This award is a very significant win for Perplexus,” said Timothy Kimber, President, PlaSmart Inc. “More than 1,000 products were submitted for this prize and only two won awards, and we are thrilled that Perplexus was one of them.”

Perplexus from PlaSmart Inc. is the world’s first 3-dimensional marble maze game. Players manoeuvre a small marble around challenging barriers inside a large-sized transparent sphere. Unlike traditional flat-surface mazes that are composed of one path, Perplexus challenges players like no maze has before with numerous paths to choose from and dozens of barriers to overcome offering hours of entertainment and fun. In addition to being an entertaining game, Perplexus is a great tool for cognitive development, encouraging children to exercise their problem-solving, motor and dexterity skills, as well as improving their hand-eye coordination. More information on Perplexus can be found at http://www.perplexus.net.

About PlaSmart Inc.
PlaSmart is a global toy distributor specializing in providing fun, innovative and engaging products that bring families together. PlaSmart’s products include Perplexus (Original, Rookie and Epic), the 3-dimensional maze game; Orbo, the 3D sphere puzzle; PlasmaBike, a two-wheeled, no-pedal balance bike with a unique wide wheel shape that encourages balance development and helps avoid the need for training wheels when learning to ride a pedaled two-wheeled bicycle (all new for 2011); and PlasmaCar, the mechanical marvel powered by the cleanest and most inexhaustible energy source - kid power; Plasmart’s products are available on five continents and in more than 20 countries. For more information visit http://www.plasmarttoys.com.

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Andrew Wagar
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