Happy Cloud and Playrix Bring Casual Games to the Cloud

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Happy Cloud’s on demand technology to improve accessibility for Playrix’s high-quality casual titles.

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The Happy Cloud adds Playrix's Casual Titles to its Library

We’re impressed with the Happy Cloud experience on our games and we think our customers will be, too.

Today, Happy Cloud, Inc., the leading provider of cloud-based on demand video game digital distribution technology, and Playrix® Entertainment, a top-tier casual games developer and publisher of such titles as Fishdom™, 4 Elements™, Call of Atlantis™ and others, announced that they are partnering to bring Playrix’s casual games library to Happy Cloud’s on demand game distribution platform. Happy Cloud’s technology virtually eliminates the need to wait for download and installation on Playrix’s titles, creating a frictionless try-to-buy experience that allows users to pick up and play.

“Casual game makers used to face a tradeoff between rich graphical experiences, which make the game bulky and slow down delivery, and easy accessibility. Happy Cloud is demonstrating that you can have both,” explains Eric Gastfriend, VP and GM of Happy Cloud. “With Happy Cloud, it only takes a few seconds to start playing Royal Envoy™, which is a 200 MB game. This is going to enable casual game developers to imagine a new class of casual games where simple, addictive play mechanics are enhanced and differentiated with richly detailed 3D worlds.”

Today, five Playrix titles will be unveiled on Happy Cloud’s digital game store at http://www.thehappycloud.com: Royal Envoy™ Collector’s Edition, 4 Elements™, Fishdom™ 2 Premium Edition, Call of Atlantis™, and Gardenscapes™. Happy Cloud works by buffering a small part of the game on the user’s hard drive before starting the game, and then using intelligent branching and caching algorithms to deliver the game content from the cloud as it is played, similar to video streaming technology. Games are pre-installed and pre-packaged on the cloud, eliminating the need for installation on the user’s end.

“We’re excited about offering our titles on new platforms and new technologies to reach new audiences,” says Igor Bukhman, Co-founder & President, Products at Playrix. “We’re impressed with the Happy Cloud experience on our games and we think our customers will be, too.”

The five Playrix titles on Happy Cloud’s website will be offered on sale at 30-50% off until the end of the week. Happy Cloud and Playrix invite users to try out the on demand experience with free demos offered at http://www.thehappycloud.com.

On Sale at The Happy Cloud Until 8/20:
4 Elements™: 50% Off
Royal Envoy™ Collector’s Edition: 30% Off
Fishdom™ 2 Premium Edition: 30% Off
Call of Atlantis™: 50% Off
Gardenscapes™: 50% Off
Defense Grid: Gold (Hidden Path Entertainment): 50% Off

About Happy Cloud
Happy Cloud has developed a patent-pending, cloud-based, on demand solution for digital distribution of video games. The technology uses a virtualized file system pre-installed and pre-packaged on the network, eliminating the need for the burdensome download and installation typically associated with high-end PC games. No additional effort is required on behalf of publishers to make games available on the Happy Cloud—no developer time, source code, or demo builds are needed. The Happy Cloud flagship store opened to the public on July 18 at http://www.thehappycloud.com.

About Playrix Entertainment
Founded in 2004, Playrix Entertainment has become known as a leading casual games developer and publisher. The team behind such hits as Gardenscapes™, Fishdom™, The Rise of Atlantis™, 4 Elements, Call of Atlantis™, and others, is steadily stepping up production creating new compelling games and engaging gaming experiences on a variety of platforms. For more information please visit: http://www.playrix.com.

Contacts:
Eric Gastfriend
VP and GM
Happy Cloud
eric(at)thehappycloud(dot)com
(617) 564-1084

Dasha Kobzeva
Head of Marketing & PR
Playrix Entertainment
dasha(at)playrix(dot)com
+7 (8172) 56 45 98

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Pardees Safizadeh
PR@thehappycloud.com
508 207 7598
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