SureShade Co-Founder Honored as Marine Industry Leader

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Boating Industry Magazine Movers and Shakers Recognition Program Recognizes SureShade Inventor, Co-Founder and Operations Leader Ron Russikoff as a Strategic Growth Leader in the Marine Industry

Ron Russikoff was honored as an industry leader who employed bold strategies to launch and grow the SureShade business in the boating industry despite challenging economic conditions.

SureShade, the designer and manufacturer of retractable sunshade systems for the marine industry, was honored by Boating Industry magazine with the selection of the company’s inventor, operations leader and co-founder, Ron Russikoff, as a 2011 “Movers and Shakers” nominee in the marine industry.

The Boating Industry Movers & Shakers Recognition Program recognizes marine industry executives who have delivered financial results, vision, leadership and innovation to shape the boating business of today and tomorrow. Ron Russikoff was honored as an industry leader who employed bold strategies to launch and grow the SureShade business in the boating industry despite challenging economic conditions.

Led by Russikoff’s vision and perseverance, SureShade invested in new sunshade product designs and enhancements, secured marine technology patents, grew their client base and developed unprecedented service support standards for OEMs and dealers since initial product launch in 2007 IBEX Conference. Establishing an early-adopter relationship with Boston Whaler to offer an automated sunshade system as a factory-install on their 370 Outrage in 2009 was also a key growth strategy to forge the business ahead while the boating industry was amidst an economic recession.

“Rather than retreat and wait for things to get better, it was all about getting to one boat builder,” says Russikoff. “It was about getting one OEM in place. The OEM had to be extremely visionary, one that could see beyond what was going on at the time and be able to look into the future.”

SureShade sunshade systems have proven to offer comfort, choice and convenience for boaters while providing boat builders with a valuable differentiator in the market. Boston Whaler now experiences a 75% adoption rate of the SureShade automated sunshade system as an option on the 370 Outrage. The SureShade retractable sunshade option has been so successful on the 370OR that they are now offering the manual system as a factory-install option on their 2012 285 Conquest.

SureShade is also now proudly featured on over 20 different boat brands, comprised of both factory and aftermarket installations on boat styles from center consoles to motor yachts to pleasure cabin cruisers. As operations leader, Ron Russikoff continues to work directly with boat builders, dealers and marine retrofit installers to customize sunshade designs for new brands and models that are added to the SureShade portfolio.

For more information on Boating Industry’s Movers & Shakers Recognition Program, visit http://www.boatingindustry.com/top-stories/2011/09/27/bold-moves-powerful-strategies-in-a-weak-economy/, or learn more about SureShade’s innovative marine sunshade systems at http://www.SureShade.com.

ABOUT SURESHADE
SureShade® designs and manufactures innovative retractable sunshade systems for the marine industry that enhance and facilitate the boating experience. Utilizing a patented self-supported telescoping framework technology, SureShade products feature automated or manual canvas boat tops. Installed worldwide on over 20 different boat manufacturers in 15 countries, SureShade is setting the new standard for shade in the marine industry. For more information, visit http://www.sureshade.com.

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Dana Russikoff
SureShade
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