Fourth Annual Vibrant Awards Finalists Announced

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Chrysler, Unilever, Sprint and Visa among the world’s top brands shortlisted for innovation in contextual advertising.

Vibrant Awards

Vibrant Awards

The world’s top brands recognize the power of contextual advertising to drive engagement and campaign performance.

Vibrant, the global leader in premium contextual advertising, announced today the shortlist for the fourth annual Vibrant Awards, an international event that recognizes the best contextual advertising campaigns from the world’s top brands. Each nominee is evaluated by a panel of senior U.S. agency and brand executives.

Industry executives will be able to cast their own votes online until October 27, 2011. View the shortlisted campaigns from brands such as Chrysler, Unilever, Crest, Sprint, VISA, Arm & Hammer and IBM at Join the conversation on Twitter and stay up to date with new developments at #vibrantawards and follow @vibrantmedia.

“The world’s top brands recognize the power of contextual advertising to drive engagement and campaign performance,” says Cella Irvine, CEO of Vibrant. “We are honored to work with brands such as Jeep, IBM and Crest to leverage the best-in-class creative and technology to create industry-leading innovation. Our all-star panel of judges now faces the challenging task of choosing the ultimate winners from an incredible slate of finalists in the fourth annual Vibrant Awards.”

“True contextual advertising is about reaching a user with messaging that is relevant to what they are doing in that very moment, and it's prevalent in almost every digital media strategy. The Vibrant Awards gives us an opportunity to showcase how brands are effectively using contextual and by sharing we are able to move the industry ahead,” says Lars Feely, Group Search Director of Neo@Ogilvy. “I’m privileged to be judging this year and look forward to seeing how brands continue to innovate in the space.”

The 2011 expert panel of judges includes:

  •     Jonathan Anselmo, SVP Group Client Director, Starcom MediaVest Group
  •     Lily Chakrabarty, SVP, Director, Starcom Mediavest Group
  •     Jonathan Cho, Global Search Director, Mindshare
  •     Jim J. Delash, Director, Digital Marketing, GSK
  •     David Doty, SVP and CMO, IAB
  •     Michael Epstein, Managing Director, MindShare
  •     Lars Feely, Group Search Director, Neo@Ogilvy
  •     Dan Geiger, Media Director, Starcom MediaVest Group
  •     Jeff Gores, VP, Director of Search, Starcom MediaVest Group
  •     David Klein, Senior Partner, Group Planning Director, MEC
  •     Bethany Mach, SVP, Group Director, Mindshare
  •     Dave Marsey, SVP, Group Media Director, Digitas
  •     Esohe Omoruyi, Assistant Vice President, Digital Media Investment, L'Oreal USA
  •     Mike Racic, SVP, Managing Director of Integrated Planning, Universal McCann
  •     Jeff S. Ratner, SVP, Digital Director, ZenithOptimedia
  •     Lauren Stein, Digital Associate Director, MediaVest

The judging of the awards took place on October 13, 2011. The campaigns are evaluated on three criteria:

1.    The creativity and contextual relevancy of a campaign strategy
2.    How contextual advertising effectively communicates the brand message and meets campaign objectives
3.    How contextual advertising brings value to the campaign

The winners will be announced during the Vibrant Awards ceremony on October 27, 2011. The Vibrant Awards Global and US finalists are:

Global Shortlist:

  •     Chrysler LLC/ Universal McCann
  •     Unilever AXE Deo/ Mindshare
  •     Vodafone D2 GmbH / Media Team OMD
  •     Jeep/ MAXUS
  •     P&G Crest/ Starcom MediaVest

US Shortlist:        

  •     Sprint/ Mindshare
  •     Visa/ OMD LA
  •     Arm & Hammer Baking Soda/ MAXUS
  •     IBM/ Neo@Ogilvy
  •     ShopLocal/Lowes/ OMD

About Vibrant
Vibrant ( is a world leader in contextual technology aligning billions of words across the Internet with relevant video, information, tools, and advertising. With over 6,000 premium publishers, reaching more than 250 million unique users per month (comScore, 2011), Vibrant gives top brand marketers the opportunity to deliver highly targeted advertisements within premium Web content and offers publishers premium editorial tools to re-circulate users throughout their websites. Vibrant works with top brand advertisers such as Microsoft, Unilever, Sainsbury's and Hewlett Packard. The company was founded in 2000 and has offices in London, New York, Boston, Detroit, Chicago, San Francisco, Los Angeles, Paris, Hamburg, Munich and Dusseldorf. Vibrant's rapid growth has been recognized by the Inc. 500 and Deloitte Fast 50 lists, and in the UK: Media Momentum 2006, 2007 and 2008 and Sunday Times Tech Track in 2004 and 2005. For more information, or or or


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