Petco Introduces New, Holistic Food; Offers Free Training Seminars

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Embracing Nature Creates Healthier Pets and Happier People

With all the wonderful options available to enhance the lives of pets, from fashionable finds to safety devices to mind-stimulating toys, it’s always important to stay focused on the basics: proper nutrition and training. Petco is helping families to get their pet to embrace these essentials by introducing new, holistic food, options in-store, like Nature’s Variety, and offering free training seminars the entire family can participate in.

Natural Nutrition - Dogs and cats are meat eaters by nature. With natural proportions of vitamins, minerals, enzymes, proteins and amino acids, holistic diets can provide wholesome nutrition for the health and well-being of animals,Petco is pleased to announce the addition of Nature’s Variety Instinct® and Nature’s Variety Prairie ® diets to their growing selection of holistic pet foods. Nature’s Variety has pioneered raw frozen diets for pets, and now, pet parents can find their full line of raw-inspired kibble and cans at Petco. Their Instinct®  Raw Frozen Diets (available in select markets) are 95 percent meat, organs and bones, and 5 percent fruits and vegetables, and are 100 percent complete and balanced as substantiated through AAFCO Feeding Trials. Instinct dry foods are grain-free, and provide pets with food allergies a real solution. Prairie® is a wholesome and nutritious diet utilizing whole grains and high meat content.  Both Instinct and Prairie dry kibble and cans are 100 percent free of corn, wheat, soy, chemicals, and artificial flavors or preservatives.

Back to Basics Training - A well-trained pet, typically results in a happier pet parent. In October, all Petco stores will offer FREE “Family Fun Dog Training Seminars”. The 30-minute lessons, sponsored by Nature’s Variety Prairie®, feature fun, positive training methods the whole family can enjoy. Dogs will refresh all their basic training tips, which keeps the family bonded with their dogs and helps keep pets out of shelters and in their forever homes. Participants will receive a free sample of Prairie that includes a coupon for a future purchase. To take advantage of these free seminars, head to a local Petco Saturday, October 15 or Sunday, October 16 at 2 p.m.. For more details on the free seminars visit

“We believe that healthier pets and happier people make a better world,” says John Sturm, Vice President of Merchandising for Petco. “The addition of Nature’s Variety into our natural food selection, as well as their generous sponsorship of our free-training seminars, mean we can continue to provide exceptional products and services to our customers.”

About Petco
Petco is a leading pet specialty retailer that provides the products, services and advice that make it easier for our customers to be great pet parents. Everything we do is guided by our vision for Healthier Pets. Happier People. Better World. We operate more than 1,100 stores nationwide, including more than 30 Unleashed by Petco locations, a smaller format neighborhood shop, and The Petco Foundation, an independent nonprofit organization, has raised more than $80 million since it was created in 1999 to help promote and improve the welfare of companion animals. In conjunction with the Foundation, we work with and support approximately 7,000 local animal welfare groups across the country to help find homes for more than 250,000 animals through in-store adoption events every year.

About Nature’s Variety
Nature’s Variety is a natural, holistic pet food company that pioneered raw frozen diets and grain free nutrition.  Launched in 2001, the company is passionate about empowering people to transform the lives of pets by offering the purest, natural, raw-inspired nutrition—including a wide variety of protein choices in every pet food form (raw frozen diets, dry diets, canned diets and healthy treats).

Nature’s Variety’s Instinct® diets for pets are pure grain-free and gluten-free nutrition available in raw frozen patties and medallions, dry kibble, cans, freeze-dried raw, raw frozen bones, and biscuit treats, while the Prairie® line is the perfect blend of meat, poultry or fish proteins, hearty whole grains, and healthy fruits and vegetables, available in dry kibble and cans.

Nature’s Variety products are available in more than 6,000 retail pet stores across the United States and Canada, and through select online retailers. For more information about Nature’s Variety and its products, please visit the company’s website at or join its online communities at and


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Mia West