EmPower Research to Push for Mapping Social Media Data with Pharmaceutical Sales Data for Improved Decision-making at ExL’s 5th Annual Digital Pharma East

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Integrating lead and lag indicators, and understanding their effect on sales performance to become a game-changing application of Social Media

EmPower Research today announced that it will be advocating mapping of Social Media data with pharmaceutical sales data to provide marketers better understanding of sales performance, and therefore make better decisions.

Debjani Deb, Managing Partner of EmPower Research said, “Traditional approaches that are currently in place in a vast majority of pharmaceutical companies use sales data as a lag indicator. Social Media listening and learning presents a terrific opportunity for decision-makers to understand the ‘why’ of sales performance.”

“Integrating Social Media insights as a lead indicator into sales planning and evaluation process can provide quality inputs related to influencers, brand preferences, regional nuances, drug adherence, and adverse events among others. Sales teams can now be better positioned to alter their strategies and positively impact their sales results.”

"This approach not only improves the quality of data for decision-making, but also provides an early warning mechanism for decision-makers."

Debjani Deb will be presenting on Tuesday, October 18, 2011 at the conference which is being held at the Loews Hotel, Philadelphia, PA.

To register for the event, visit http://www.exlpharma.com/register/1790

About EmPower Research
EmPower Research is an integrated media and business research company headquartered in New York. We help our clients understand stakeholder perceptions and needs, empowering them to service their customers better. We use proprietary methodologies to listen and learn about conversations in the client ecosystem, deriving real insights for active stakeholder engagement. Unlike other listening solution providers, EmPower Research combines its technological prowess with human intelligence. This way, we deliver insights that are actionable and customized to meet clients’ needs. For more information, visit http://www.empowerresearch.com

EmPower Research was named by Forrester Research as a Listening Services Partner in its 2011 Listening Landscape Report.

Media Contact
Sanjay Kirimanjeshwar
ksanjay(at)empowerresearch(dot)com

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Sanjay Kirimanjeshwar
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