(PRWEB UK) 16 October 2011
The introduction of details from the leading financial advisory bodies to the Payday Power website is designed to provide customers with the essential resources they might need when seeking advice, support and detailed information on the payday loans industry.
These have been included for the protection of the customers, with four official bodies now featured under the resources and support tab on their home page; these include The Office of Fair Trading, The Financial Services Authority, Trading Standards and the Citizens Advice Bureau.
As well as protecting customer interests, the advisory bodies ensure that businesses meet industry standards. They also provide news, updates, consumer guidance, and information on events and currently training taking place in the industry.
The addition of these links is part of the ongoing process to improve customer service and consumer understanding. With a number of untrustworthy loan providers still present in the sector and general mistrust of the industry from some quarters, these bodies offer the security and protection that customers require when looking to choose a responsible lender.
Simon, the Managing Director of Payday Power, gave his thoughts on why it is important to include the new resources on their website: “Now that the advisory bodies are in place, it will enable customers to find out more information about any questions, concerns or problems that they may have when looking to take out a loan. It will also allow us to provide our services on a fair basis and this also gives the customer that extra bit of reassurance during the application.”
“We are proud of the services we offer to our customers and by introducing these links and resources we are making them more aware of the loans process which will result in more reassured customers in the future. Payday Power are always completely transparent with our services and customers, so this is just another step in improving this visibility and awareness.”
About Payday Power
Founded in 2008, Payday Power is a leading broker of online payday loans. Part of the Reset Finance group, they enjoy the backing of a number of major lenders to help get the best deal for customers. Payday Power offer payday loans of up to £1,250 at a representative APR of 1,940.5% - equating to around £25 per £100 borrowed or 25% of the total amount - and are committed to responsible lending.