New Study: Maturation of Cloud Computing Helps Drive Adoption for IT Decision Makers

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Study from Chadwick Martin Bailey finds 40% of IT Professionals willing to pay for consulting services to help manage increasingly heterogeneous application environments.

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Most companies are now using some type of cloud computing, but very few have a comprehensive cloud strategy.

A recent Chadwick Martin Bailey (CMB) Tech Pulse study: Cloud Computing—Trends and Needs found more than 80% of companies, of all sizes, use some applications in the cloud. A full, company-wide commitment to cloud computing is still rare, however: most cloud deployments are happening on an ad hoc basis within company divisions. Fewer than 10% of companies have adopted a comprehensive company-wide plan for cloud adoption.

“Most companies are now using some type of cloud computing,” says Chris Neal, vice president of Chadwick Martin Bailey’s technology and telecom practice. “But very few have a comprehensive cloud strategy. Almost all companies are dealing with increasingly mixed IT environments (external clouds; private clouds; hybrid clouds; non-cloud based internal IT architectures), which raises management and application integration challenges. It also makes staying on top of constantly evolving security threats and compliance requirements more difficult.”

IT departments are now more likely to be active promoters of cloud conversion within their companies; while they report that non-IT executives and Line of Business managers are the most likely to be resistant to cloud conversion. This is a major change from past years, when CMB’s Tech Pulse studies found IT departments more broadly skeptical of cloud computing, particularly external cloud computing services. The reason for this change is that IT Departments have noted many improvements in cloud-based technologies recently and they value the flexibility it offers during a period of extended economic uncertainty and volatility.

The ad hoc nature of cloud deployment at these companies is raising new challenges for IT departments, however. This, in turn, is raising demand for expert consulting for application integration, security and compliance within mixed application environments.

About this research
This study of 223 US IT professionals was conducted in September of 2011 as part of the CMB B2B Tech Pulse series. The Tech Pulse is a self-funded quarterly study that covers a variety of current topics and issues facing IT decision makers. Additional findings can be downloaded here.

About Chadwick Martin Bailey
Chadwick Martin Bailey is a Boston-based custom market research firm who works with many of the most successful companies and best known brands in the world to help them acquire, maintain, and grow their customer base. Founded in 1984 by John Martin and Anne Bailey Berman, the company has corporate headquarters in Boston, Massachusetts, serving clients in more than 30 countries around the globe. Chadwick Martin Bailey focuses on using leading-edge research techniques to collect and translate the data into simple, business decision-focused deliverables.


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Megan McManaman
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