Accor Signs Major UK Hotel Deal - 24 Hotels Join Mercure Network in the UK

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Accor, the world’s leading hotel operator and the market leader in Europe, is set to realise its ambition to increase the UK network to 300 hotels by 2015 with the signing of a franchise agreement with Jupiter Hotels Ltd, the new owners of the former Jarvis hotels. This is a landmark deal for the UK hotel industry in 2011

In what is the biggest franchise deal for Accor this year, 24 hotels - or 2,664 rooms - will open under the Mercure hotel brand across the UK, bringing the total number of Mercure hotels in the UK to 68. The deal is the latest in a series of franchise agreements which has seen the Mercure brand expand rapidly in the UK in recent months, making Mercure a major player in the local mid-scale market.

The new hotels are located in a range of locations across the UK, including popular tourist destinations like Brighton, York, Edinburgh and Inverness, and key towns such as Leeds, Bradford, Manchester, Bristol, Gloucester and Leicester. The partnership with Mercure will allow the hotels to retain their individuality and style whilst joining an established network of over 700 midscale hotels operating in more than 50 countries across the world.

Jean-Jacques Dessors, Chief Operating Officer of Accor UK and Ireland said, “This major franchise agreement is a significant milestone for Accor in the realisation of our ambitious growth targets. This expansion further demonstrates our commitment to building the Mercure hotel brand in the UK, which is such an important market for Accor. We will continue to pursue further franchise growth opportunities this year and beyond.”

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The new Mercure hotels, located nationwide, will include:

Mercure Ayr Hotel
Mercure Bolton West Hotel
Mercure Bradford North Hotel
Mercure Brighton Seafront Hotel
Mercure Bristol North The Grange Hotel
Mercure Burton upon Trent Newton Park
Mercure Chester East Hotel
Mercure Edinburgh Mount Royal Hotel
Mercure Glasgow City Hotel
Mercure Gloucester, Bowden Hall Hotel
Mercure Hull North Humberside Hotel
Mercure Inverness Hotel
Mercure Kidderminster Hotel
Mercure Leeds Parkway Hotel
Mercure Leicester City Hotel
Mercure London Watford Hotel
Mercure Maidstone Hotel
Mercure Manchester Piccadilly Hotel
Mercure Newbury Elcot Park Hotel
Mercure Norwich Hotel
Mercure Swansea Hotel
Mercure Tunbridge Wells Hotel
Mercure Wetherby Hotel
Mercure York Fairfield Manor Hotel

Mercure, a genuine experience guaranteed by a strong brand.

For business or leisure, Mercure offers a real alternative to hotel chains and independent hotels. Mercure is the only midscale hotel brand that combines the strength of an international network of 700 hotels with guaranteed quality standards and the genuine experience of hotels, all different, rooted in their local community and managed by passionate hoteliers.With hotels located in city centres, coastal resorts and in the countryside, the Mercure network provides a welcome in nearly 50 countries across the world, including hotels in Manchester and hotels in Cardiff amongst their extensive portfolio. More information on Mercure hotels is available on mercure.com

Accor, the world's leading hotel operator and market leader in Europe, is present in 90 countries with 4,200 hotels and more than 500,000 rooms. Accor's broad portfolio of hotel brands - Sofitel, Pullman, MGallery, Novotel, Suite Novotel, Mercure, Adagio, ibis, all seasons/ibis styles, Etap Hotel/ibis budget, hotelF1 and Motel 6 - provide an extensive offer from luxury to budget. With 145,000 employees worldwide, the Group offers to its clients and partners nearly 45 years of know-how and expertise.

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