"Consumers deserve to know if the medicinal treatment they seek is the genuine article and where it is dispensed from… this updated legislation is a positive move by the MHRA and will help instil trust”
London (PRWEB UK) 17 October 2011
121doc is backing the latest advertising guidelines, set by the MHRA (Medicines and Healthcare products Regulatory Agency) to ensure websites selling prescription only medications (POM) are operating within the law. The recently updated legislation is in place to support existing framework as set out in the Medication (Advertising) Regulations Act 1994.
The information outlined by the MHRA covers all websites which provide services leading to the issuing of a prescription and supply of a medication. This includes online clinics, pharmacies and healthcare providers.
The document, which was released in October 2011 on the MHRA website, calls for more helpful information and a balanced overview of the range of treatment options available to consumers.
To the general public this enforcement may seem like irrelevant news but the bottom line here is that it will affect anyone who buys a prescription medication online in the UK. Presenting neutral, practical medical advice and visible company website details will guarantee patients now have a clearer view of treatment and who they are buying from.
Essentially, this means adults in the UK can go about tackling personal issues, such as weight loss, hair loss, impotence and premature ejaculation in a more safe and efficient manner. As a leading UK online clinic, 121doc welcomes these changes because it favours authentic websites that exist to help improve people’s lives.
"Consumers deserve to know if the medicinal treatment they seek is the genuine article and where it is dispensed from… this updated legislation is a positive move by the MHRA and will help instil trust” said Wayne Ashton, the 121doc UK business manager.
The renewed changes by the MHRA involve maintaining up-to-date onsite medical-based content and the removal of any icons, text or imagery that openly encourages the ‘selling’ of medication.
Generally, a website must not appear to display special offers or promotional claims for a POM as this is seen to be actively promoting medication. Further ruling states that websites must remove all names of medications on the main page.
The MHRA website goes on to say that icons and other features used purely to encourage the purchase of medication, such as ‘Buy Now’ or ‘Add to Basket’ must be removed as this is a recognized sales tactic.
Illegal companies that choose to ignore this warning may be severely penalised, or at worst, shut down permanently. 121doc urges people who order prescription medication online to always seek professional medical advice before making a purchase to avoid risking their health and funding scam operations.
121doc is a licensed online clinic that works with registered doctors and pharmacies to provide a medical consultation and treatment on prescription for patients in the UK. Patients can take advantage of free next day delivery when ordering before 2pm.
121doc Online Clinic
t: 020 7084 7089