ZipList and Chef Ming Tsai Enable Viewers of the Emmy Nominated SIMPLY MING Television Program to Instantly Save Recipes Using Text Messages

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ZipList’s text-to-RECIPE technology makes it easier for chefs, cooking television shows and brands to get their recipes on families’ kitchen tables

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“As audiences become more technology savvy, I am constantly looking for new ways to inspire and captivate my viewers. ZipList’s Text-to-RECIPE gives my audience an easy way to immediately act on the meals I feature on SIMPLY MING,” said Chef Ming Tsai.

ZipList, Inc. (http://www.ZipList.com), a leader in online and mobile shopping lists and recipe boxes, announced today the ninth season of Emmy nominated public television series SIMPLY MING, will offer viewers the opportunity to instantly save Chef Ming Tsai’s featured recipes to their own personal recipe box by texting to the RECIPE (732473) shortcode.
Viewers tuning into Emmy Award-winning host Chef Ming Tsai’s mouth-watering culinary adventures can now save the recipes seen on TV by texting simple recipe codes, such as “MING901” (Ming Season 9, episode 1) to RECIPE. From there, viewers receive a text message response directing them to their online recipe box, eliminating the time consuming process of navigating to a web site to locate and save the recipe.
To make it easier for fans to put Chef Ming Tsai’s dishes on their kitchen table, users can opt to add the recipe’s ingredients to a digital grocery list by clicking “add to shopping list.” Users can also add other household items to their shopping list and ZipList automatically categorizes the grocery products for easy shopping in the store.
Single click social sharing features let users share their grocery lists and favorite recipes with anyone, including friends on Facebook, or other household members who do the shopping. Additionally, they have the ability to add and discover other recipes across the web or to add their own homemade creations. The end result is a universal recipe box and shopping list accessible on the web, via text messages, and on the ZipList iPhone and Android apps.
“Chef Ming Tsai is on the cutting edge of culinary innovation, so it made perfect sense that he’s the inaugural partner to rollout our newest technology to make it easier for foodies to instantly save his delicious recipes,” said Geoff Allen, founder and CEO of ZipList. “For over eight seasons he’s shared savory meals and culinary techniques with people around the country, and by introducing ZipList’s text-to-RECIPE, we’re making it easier for millions of fans to put his cuisine on their kitchen table the same day they see it on TV.”
“As audiences become more technology savvy, I am constantly looking for new ways to inspire and captivate my viewers. ZipList’s Text-to-RECIPE gives my audience an easy way to immediately act on the meals I feature on SIMPLY MING,” said Chef Ming Tsai. “Now that viewers have the power to immediately save and remember their favorite meals from their phone, they never have to worry about forgetting an ingredient or a key cooking instruction when they head to their grocer.”
By deploying ZipList’s Text-to-RECIPE, chefs, cooking television shows and brands can better understand and analyze their relationship with audiences by learning more about the foods they like. It also creates a unique opportunity to further engage with their audiences by providing relevant deals, coupons and offers. Brands have multiple advertising opportunities, including the text message response, a landing page advertisement and a click-through ad on the recipe detail page.
To date, nearly 500,000 people have used ZipList on ZipList.com, partner websites and mobile apps, adding millions of items to their weekly grocery lists. For more on ZipList, please visit http://www.ZipList.com.

About ZipList, Inc.

ZipList is a market-leading online and mobile shopping list and recipe management service that enables shoppers to create and share grocery lists with family members. Users can arrange their lists by aisle or store, and can save recipes to a central recipe box. ZipList has partner tools, fully-branded white label experiences and SDKs available to enable media, lifestyle, grocery retail and consumer packaged goods properties to incorporate shopping list and recipe box features into their own sites and mobile apps. ZipList features can be found on Womansday.com, MarthaStewart.com, Martha’s Everyday Food iPhone app and on over 500 various food blogs and websites. ZipList is on the web at http://www.ZipList.com.
Follow ZipList on Twitter at http://www.twitter.com/ZipList or become a Facebook Fan at http://www.facebook.com/ZipList. ZipList is also available as a free mobile app for iPhone and Android users. For more on these mobile apps, visit http://www.ZipList.com/apps.

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Taryn Langer
ZipList
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