Global Demand Side Platform Simpli.fi Continues its Worldwide Expansion; Launches in Europe

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Simpli.fi brings cutting-edge search retargeting capabilities to France, Germany, Spain, and the United Kingdom.

It is clear to us that marketers in this part of the world are hungry for DSPs with integrated retargeting solutions.

Simpli.fi today announced it has launched in France, Germany, Spain, and the United Kingdom. The expansion brings the Demand Side Platform’s (DSP) sophisticated search retargeting technology to the European market, building upon the company’s existing capabilities in North America and Asia. This expansion is part of the firm’s continued worldwide expansion designed to provide marketers with the ability to manage global online display advertising campaigns through a single, intuitive interface.

Founded in 2010, Simpli.fi continues to expand and bring its sophisticated search retargeting capabilities to major international markets. The launch of Simpli.fi in Europe – specifically France, Germany, Spain, and the United Kingdom – enables the firm to provide marketers in this region with sophisticated targeting options, including search retargeting, site retargeting, contextual targeting, intent-based behavioral targeting, and IP range targeting. As part of its European launch, Simpli.fi has expanded its contextual targeting capabilities to five languages, including English, French, German, Spanish, and Mandarin.

“European agencies have expressed tremendous interest in our offerings,” said Frost Prioleau, CEO, Simpli.fi. “It is clear to us that marketers in this part of the world are hungry for DSPs with integrated retargeting solutions. We are delighted to be launching in these markets, and will be opening up inventory in other European countries as needed to meet demand. Overall, we are excited to introduce marketers in this part of the world to the value of keyword level search retargeting, and the improved performance that it drives. Ultimately, it should translate into a competitive advantage for them.”

As the only global DSP with integrated keyword-level search retargeting capabilities, Simpli.fi brings together the effectiveness of keyword-based search marketing with the reach and brand impact of online display advertising. The company’s platform is powered by a unique technology architecture that efficiently manages massive amounts of data at real time bidding speed. It allows marketers to leverage fully-automated, real-time optimization to drive improved performance across all campaigns. With Simpli.fi, marketers can execute display campaigns locally – or across the globe -- through a completely transparent, and self-service platform that provides insights on volume, spend, and performance for each keyword, site, context or other targeted parameter.

“We are constantly looking for ways to improve client results by leveraging innovative tools and technologies,” said Gonzalo Ibanez, CEO of Kanlli. “Simpli.fi’s platform brings a whole new level of sophistication to display in this market. For example, their keyword-level search retargeting offering gives our clients a second chance to reach consumers who expressed intent via a search engine but didn’t click on their ad. And it can do so instantly – that’s impressive. Overall, Simpli.fi empowers our client services teams to grow budgets and boost client ROI. We are excited to be partnering with them.”

With its entry into the European market, Simpli.if now enables marketers around the world to target online consumers in 15 countries/territories through a single interface. Their data centers in Seattle and Washington D.C. provide clients with access to media in Canada and the United States. Clients in France, Germany, Spain, and the United Kingdom now have access to media via Simpli.fi’s newest data center in Frankfurt. Earlier this year, Simpli.fi launched a data center in Hong Kong, giving clients access to media in Australia, China, Hong Kong, India, Malaysia, The Phillippines, Singapore, Taiwan, and Macau.

“Our clients are leading us around the world,” said Don Epperson, Chairman, Simpli.fi. “While some are executing regional campaigns throughout the US, Canada, or South East Asia, others need to run campaigns across continents. Our launch in Europe gives marketers the power to do exactly that.”

About Simpli.fi
Simpli.fi is a global demand side platform (DSP) whose technology brings together the efficacy and efficiency of keyword-based search marketing with the reach and brand impact of online display advertising to create a new medium: keyword-informed display. Through offices in Phoenix, Fort Worth, New York, Boston, Munich, Mumbai, and Beijing, Simpli.fi, allows marketers to execute campaigns across the purchase funnel through a completely transparent, self service platform. To get started, contact us at sales(at)simpli(dot)fi or +1-817-271-7346. Questions about this release should be directed to Colleen Reed, CMO, Simpli.fi, colleen(at)simpli(dot)fi.

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Frost Prioleau
Simpli.fi
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