DisplayMax Launches New Training System To Improve Retail Merchandising Team Performance

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In-store retail merchandising compliance is a problem that costs retailers and consumer goods manufactures millions of dollars each year. A common cause of this issue is untrained merchandising personnel. DisplayMax Merchandising Services announces a training program that significantly reduces compliance issues and improves merchandising execution.

TrainingMax Demonstration

In-Store Merchandising Team Training

In-store merchandising compliance begins before the product ever hits the shelf.

In retail merchandising, the lack of in-store compliance frequently occurs because the people who execute the work are rarely trained for the specific tasks of the project. In the rush to begin the project, merchandisers are seldom taught the precise skills and procedures needed to complete the project correctly. This potentially leads to a host of expensive compliance problems including delayed product-to-shelf, faulty merchandise sets, numerous out-of-stocks, wasted marketing dollars and lost sales.

DisplayMax Merchandising Services announces the launch of a new training system that will help retailers and manufactures reduce these compliance issues and improve their in-store merchandising initiatives. It is called the TrainingMax System.

As Charlie Domen, founder of DisplayMax, explains, “The path to in-store merchandising compliance begins before the product ever hits the shelf. Successful execution starts with proper training of the team installing fixtures, assembling displays and setting products. That is why we developed an in-house training program for our team of merchandisers.”

“TrainingMax is customized, project specific training delivered to our in-store team members who will be executing a client’s project,” says Domen. “We work with the client before the project begins to develop the exact step-by-step procedures and processes our team will follow to successfully complete the project on-time and on-budget.”

What makes the TrainingMax System unique in the industry is how it is delivered to the team assigned to the project. “Our team members are located throughout the entire country,” he says. “So to properly train them we are utilizing the internet and delivering the training via webinars. This also allows each team member to interactively participate, have their questions answered and share ideas and insights to execute the project more effectively.”

Each team member assigned to the project is required to go through the training before ever reaching the store. Domen has found that this reduces mistakes, speeds project completion and minimizes expensive project “go backs.”

“We believe merchandising compliance begins with competent merchandisers,” he adds. “Most merchandising field reps aren’t prepared to perform the job and rarely read the project installation instructions before reaching the store. TrainingMax is designed to make sure that every DisplayMax team member walks in knowing exactly how to execute the project to the client’s specifications. This saves time, money and takes away compliance headaches.”

The TrainingMax System is developed in the early stages of the in-store execution planning process. It is custom designed with the direct input from the retailer or manufacturer's merchandising staff and is adaptable for any size project. DisplayMax utilizes the client’s scope of work and instruction documents along with photos and notes from project test sets and installations to create the training materials.

Retail and consumer goods manufacturing executives who would like to learn more can go to http://www.displaymaxmerchandising.com/trainingmax to view the TrainingMax demonstration video.

About DisplayMax Merchandising Services
For the past two decades, DisplayMax Merchandising Services has established a reputation for superior in-store execution within a broad range of retail categories. Their focus is on meeting deadlines and completing projects to the highest standards in services such as fixture install, display installations, nationwide retail rollouts, new store setups, remodels and resets.


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Ron Abbott
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