Savtira Selects Brocade to Power its Cloud Commerce Platform

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Savtira recently announced the global build-out of data centers, now Brocade selected to provide routers and switches for application delivery solutions.

Savtira Corporation

We selected Brocade as our networking provider for routers, switches and load balancers in order to deliver the highest quality streaming capabilities to our clients and ultimately to their customers,” said Michael Avina, Savtira’s CTO.

Savtira Corporation, a new provider of B2B Cloud Commerce solutions, recently announced the global build-out of data centers and storage area network systems in an effort to develop the operating infrastructure of its Cloud Commerce platform. Today the company announced selecting Brocade cloud-optimized networking solutions acquired through Brocade Network Subscription, to power its Cloud Commerce Platform. Brocade Network Subscription is an innovative, open-ended IT acquisition option that allows organizations to align network capacity with fluctuating business demands.

“We recently secured 10 storage area network (SANs) system at the size of 10-petabyte to deploy globally. Now we’ve moved-on to selecting Brocade as our networking provider for routers, switches and load balancers in order to deliver the highest quality streaming capabilities to our clients and ultimately to their customers,” said Michael Avina, Savtira’s chief technology officer. “In addition to providing us with high-performance networking solutions that will act as the foundation for superior connectivity in storage, IP, and converged network environments, Brocade also enabled us to acquire these solutions through Brocade Network Subscription, which presents a very attractive business case for Savtira.”

Brocade’s Ethernet routers are made for enterprise, data center and service provider networks. Because Savtira is a software-as-a-service Cloud Commerce solutions company, the organization utilizes mass data centers from around the world to power the cloud for storage and quality streaming needs.

The company’s platform uses e-commerce to sell both digital and physical goods in one unified shopping cart for convenient consumer transactions. Savtira builds custom-branded e-stores for retail partners, and then offers a revenue-enhancing opportunity to clients with a catalog containing millions of digital titles (movies, music, games, software, audio/e-books) and thousands of physical goods as well.

Savtira’s “Entertainment Distribution Network” (EDN) will stream digital media from the cloud to any device. Consumers will be able to access the digital media on a rental or subscription basis where no downloading or installation will be necessary. A device-agnostic pause-and-resume capability will also be available. All data and configuration is stored within the cloud.

“Because the network sits at the heart of any cloud hosting provider’s business, it’s imperative that the network infrastructure have the capabilities and the intelligence to deliver advanced services to the end customer,” said Lissa Hollinger, director of product marketing at Brocade. “Savtira’s decision to leverage Brocade networking solutions acquired through Brocade Network Subscription demonstrates their commitment to providing high levels of service to its customers, while taking a practical and prudent approach in driving global growth.”

Routers and switches of this caliber direct information from one particular server to another database server. If too much information is funneled in one direction, Brocade’s technology can reroute and split the information so no one server is overwhelmed to the point of failure, ensuring a seamless stream of data access. The load of information is also balanced for similar reasons, as if the equipment is communicating with each other, securing a flawless connection.

“Brocade is an industry-leader in high-performing, reliable technology equipment that has scalability features. We trust the technology will serve Savtira’s platform well, allowing for high-quality streaming to be delivered to our clients,” said Avina.

About Savtira Corporation
Based in Tampa, Florida, Savtira is in the business of digital distribution with a software-as-a-service (SaaS) e-commerce platform that is a turnkey system for the distribution, marketing, merchandising, and selling of both digital media and physical goods in a single store and a single, unified shopping cart. Savtira-powered stores are designed to meet the specific needs of retail partners so no two e-stores are alike. All Savtira e-stores are custom-branded for our partners. Extra features and services are offered on an à la carte basis. Savtira is also building the next carrier-class “Entertainment Distribution Network” (EDN), streaming all digital media from the cloud, with a feature-set that eclipses anything on the market. For more information on Savtira, visit: or call 813.402.0123. Follow us on Twitter at:

Savtira is a registered trademark. All other product and service names mentioned are the trademarks of their respective companies.


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