Swissotel The Howard Hotel, London Closed -- Everything Going to Auction

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Pro Auction Bath announce that following the closure of Swissôtel the Howard, London on 30 September, the entire contents of hotel furniture are due to be auctioned on 25 & 26 October.

The Howard Hotel London Auction

Swissotel The Howard London

This is a fantastic auction sale of used hotel furniture and contract hotel furniture to the highest quality.

Pro Auction Bath announce that following the closure of Swissôtel the Howard, London on 30 September, the entire contents of hotel furniture, are due to be auctioned on 25 and 26 October creating opportunities for entrepreneurial hoteliers to acquire fittings and fixtures from a leading luxury hotel – The Savoy’s sister hotel no less!, as reported on the Hotel Industry website (http://www.hotel-industry.co.uk/2011/10/swissotel-the-howard-london/).

Managed by Swissôtel Hotels & Resorts since 2001, the five-star Swissôtel The Howard, London closed because of plans by the property’s owners to redevelop the site close to Covent Garden.

The contents from 189 luxury bedrooms and Howard’s newly refurbished conferencing spaces installed within the last 6 months are likely to draw the biggest interest. Bidders are also likely to be found hovering over the auction of The Howard Hotel’s award-winning kitchen – right down to the crockery and cutlery!

A number of bespoke pieces from the foyer areas, library lounge, Temple Place Restaurant and the contemporary Mauve Lounge and Bar could offer real value to hoteliers bidding for independent properties or smaller brands.

In total, there are over 1,300 lots – constantly upgraded mostly within the last 12 months, to meet the requirements of a five star hotel of the Howard’s position – included within the sale.

The two day auction takes place at The Howard, London Temple Place, London WC2R 2PR via two rostrums commencing at 10:30am. The auction will also be available via a live webcast. The viewing takes place from 8.30am-4.30pm on 24th October 2011. Online bidding is possible through http://www.bidSpotter.co.uk and catalogues are available by calling (44) 01761 414000.

There is a vast selection of classic elegant and affordable furniture in the sale along with stylish reproduction and designer furniture. This hotel furniture is little used and presents quality contract hotel furniture as standard that is immediately available for worldwide delivery. The furniture clearance of contract furniture includes used hotel bedroom furniture, hotel lobby, bar and restaurant furnishings for the hospitality industry.

The hotel bedroom furniture is all under 12 months old and the hotel clearances offers buyers looking for general pub furniture, restaurant furniture, banqueting conference, reception office catering or furniture liquidation stock to pick up a bargain.

Pro Auction Limited specialise in the sale by auction of used hotel furniture & clearance restaurant furniture, and offer a large selection of quality second-hand and refurbished equipment for sale by both auction and private treaty sales throughout the year.

Hotel bedroom suites and boutique hotel furniture with solid mahogany and ash bedroom sets are all to be sold in individual lots so the bidder has a choice of buying one or all 189 bedrooms!

The sale is likely to beat warehouse prices for the trade classic 5 star ex- hotel furniture, exhibition and event equipment is likely to see a strong contingent of buyers of contract furniture, dining chairs & tables for restaurants, bars & bistros along fittings for hotels and guest houses to be present at the sale.

As specialist sellers of hotel furniture to and from the hospitality industry and catering industry. Pro Auction are expecting interest in pub furniture tables and chairs, hotel bedroom furniture, banqueting furniture, catering equipment, office and general hotel clearance, over the two day sale event at The Howard Hotel, London.

The two day auction takes place at The Howard Hote, London Temple Place, London WC2R 2PR via two rostrums commencing at 10:30am. The auction will also be available via a live webcast. The viewing takes place from 8.30am-4.30pm on 24th October 2011. Online bidding is possible through http://www.bidSpotter.co.uk. Catalogues are available by calling (44) 01761 414000 or via a download from the auctioneers website.

Mark Flynn, Director of sales at Pro Auction comments: “The auction allows operators to trade up when aspiring to five star standards, the sale presents a rare opportunity to acquire quality assets quickly and cost effectively given such a large newly refurbished 5 star hotel, only becoming available because of site redevelopment. It is possible for bidders to buy the entire contents of the bedrooms with three types of accommodation schemes to attract a variety of buyers and scales of purchase, accommodating the quality of a classic 5 star while also tempting the cutting edge design led operators.”

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Mark Flynn

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