Small Business Reaches Twenty Thousand Fans on Facebook

Share Article

Just three years after its conception, The Swanx, which partners with local artists to create and sell original, hand-painted Sanita clogs, reaches an online milestone typically reserved for companies many times its size.

Peace Out Clogs

"Peace Out" clog design, available at

I have had many people stop me on the street or in stores to ask where I got them and to say how lovely they are,” says Debbie, one Swanx fan.

They knew it was a great idea. They guessed they were onto something. But even Curtis and Shawna Johnson couldn’t have predicted just how popular their shoes would become in such a short time.

Shawna, who worked long shifts on her feet as a nurse, came home one night and mentioned to Curtis that she wished her black Sanita clogs--a longtime favorite in the healthcare community for their comfort and durability--were as pretty and colorful as the brightly patterned scrubs she wore to work each day. Curtis took note, and they set to work developing a very unique business: hand-painted clogs.

It was a leap of faith that paid off. This week The Swanx’ Facebook page will reach 20,000 fans. They’d celebrate if they weren’t so busy filling orders for eager customers.

“I received my hand-painted clogs last weekend and have had at least 30 positive comments about the design,” says Debbie, one Swanx fan. “I have had many people stop me on the street or in stores to ask where I got them and to say how lovely they are.”

It’s been just three years since their original idea, and the Johnsons now work with close to 20 local artists to create original, hand-painted Sanita clogs. Each artist brings their own personal style to their designs, all 150+ of which can be seen at

The shoes are painted in themes ranging from floral, retro, and tattoo-inspired, to workplace designs (doctors, nurses, teachers, dentists, etc.), to bright Indian prints, and many more. They even offer custom orders and pet portraits.

“What a great job!” says Swanx artist Nicolle. “In this economy, when so many people are struggling to find employment at all, I’m lucky enough to work as a full-time artist for a company that continues to expand and challenge its employees.”

The Swanx’ sales have grown steadily, month after month, and show no sign of slowing. They have attracted attention from both local and national media sources, and were recently featured on NBC and in the Puget Sound Business Journal. They’re always looking for new and innovative ways to grow (look for officially licensed Elvis-themed clogs coming soon!).

“We’re so proud of where we are today as a company and excited about where we’re headed,” Curtis says as he boxes orders to be shipped to customers across the country. “We love what we do, and we’re grateful for our enormous success so far.”

Twenty thousand Facebook fans couldn’t agree more.


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Curtis Johnson
(800) 203-2513
Email >
Visit website