Bethesda, MD (PRWEB) October 17, 2011
WHAT: Kevin Morgan, chief technology officer, Arxan Technologies, will participate in the panel discussion, “Protecting the Product: Content Rights and Technology Solutions in Media and Entertainment: Implementation of Technology Strategies,” at Digital Hollywood Fall, Wednesday, Oct. 19 at 3:50 p.m. in the Ballroom Terrace.
Morgan will address various underlying security requirements of digital asset distribution models such as digital rights management (DRM) standards and technologies, to protect premium content as it is distributed through today’s varied entertainment ecosystems. Whether it’s movies, music, games or television shows, entertainment and information are being consumed anytime and anywhere. This dynamic demand for content, apps and data has led to the development of mobile devices and open platform technologies, such as smartphones, tablets and OTT and IPTV as methods to deliver content in today’s multi-screen world. These “Hollywood 2.0” models, however, face growing challenges in protecting digital assets against hackers whose aim is to subvert the content producers’ and distributors’ business models and intellectual property (IP).
Arxan’s content protection solutions protect digital media stakeholders against tampering and reverse-engineering of code and IP in a resilient, renewable and proven manner which does not impact source code, application functioning or the development process. Arxan’s customers span the digital media ecosystem, from leading game developers to digital media application media players to conditional access and DRM providers (including Widevine, which is now Google). Arxan’s technology embraces a multi-DRM approach and supports the robustness rules of multiple standards (Marlin, Playready, OMA, etc.). Arxan is also a member of the Digital Entertainment Content Ecosystem (UltraViolet), Marlin Partner program and PC Gaming Alliance.
WHERE: Digital Hollywood Fall (Oct. 17-20)
The Ritz Carlton
Marina del Rey, Calif.
Digital Hollywood debuted in 1990 and has from its start been among the leading trade conferences in its field with more than 15,000 top executives in the film, television, music, home video, cable, telecommunications and computer industries attending the various events each year.
ABOUT ARXAN TECHNOLOGIES:
Arxan Technologies Inc. is a leading provider of software security solutions that protect applications from attack in distributed or un-trusted environments. We harden applications against tampering and reverse engineering for unauthorized use, piracy, and theft of intellectual property. Our advanced software protection solutions secure ISV, digital media providers’ and enterprise applications to proactively defend the integrity of code and business models. We defend, detect, alert and react to attacks through a threat-based, customizable approach. Proven, durable and resilient, Arxan’s offerings support a full range of application protection needs, from commercial software to military grade assurance. Founded in 2001, Arxan Technologies has offices in Bethesda, Md., San Francisco, and West Lafayette, Ind. For more information, please visit http://www.arxan.com.