App-Promo Releases Application to Assist Developers in App Marketing

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BlackBerry® DevCon Americas Sponsor, App-Promo, equips developers with app marketing & promotion tools to solve the problem of app discovery at this year’s conference

With the increase in developers and applications in stores, app discovery is as important as development for application success. App owners need to look for opportunities to actively market their application in order to see success

Developers will walk away from this year’s BlackBerry® DevCon Americas with more than just the latest in APIs and coding to build BlackBerry® applications. App-Promo, a leading app marketing and promotions firm, announced today that their newly launched app marketing application is complimentary to all BlackBerry DevCon Americas participants this year. The content-based application, which usually retails for $9.99 USD, packages up tips, tricks and techniques App-Promo uses to bringing success to their clients including previous BlackBerry® Super Apps Challenge winners.

“With the increase in developers and applications in stores, app discovery is as important as development for application success. App owners need to look for opportunities to actively market their application in order to see success,” explains Gary Yentin, CEO and Founder of App-Promo. “We are finding that not everyone can afford a full fledged marketing campaign which is why we developed the App-Promo app making marketing tools more accessible to the developer community.”.

The app presents marketing information in various forms for the reader from daily tips parceled up like “marketing vitamins” sure to quickly boost app activity to real-life case studies of app’s that have seen success with marketing. App-Promo has also created a must-have 101 learning series that covers all 10 of the marketing principles including the how to work with media & bloggers, effective social media opportunities and the keys to effective paid media use.

The App-Promo app will be available as FREE download on BlackBerry App World™ during BlackBerry DevCon Americas, which runs from October 18 – 20.

App-Promo is an official sponsor of BlackBerry DevCon Americas 2011 and the BlackBerry Tweet-up which will be held on Wednesday, October 19 from 5:30-7PM. They will also be holding a session at BlackBerry DevCon Americas on “Solving the Challenge of App Discovery” on Tuesday October 18 at 1PM.

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Tom Emrich
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