YesStyle Sponsors Seoul Fashion Week Spring/Summer 2012

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Leading online fashion retailer YesStyle reaffirms its support for Korean fashion by serving for the second time as an official sponsor in the upcoming Seoul Fashion Week (SFW) Spring/Summer 2012. The seasonal international fashion event will run from October 17 to 22 at the Seoul Trade Exhibition & Convention (SETEC) and the global exhibition space Samsung d'light, both located in downtown Seoul, South Korea. Following its coverage of the S/S 2011 and F/W 2011 shows, the sponsorship of this year's edition exemplifies once again YesStyle's continued dedication to promoting Asian fashion.

A biannual event, SFW is divided into four programs that cater to both emerging and established designers. Seoul Collection and Fashion Take-Off feature independent brands by designers with five to ten years of experience while Generation Next highlights the work of budding talents. For overseas buyers and designers alike, the Seoul Fashion Fair aims to provide more business and merchandising opportunities, enabling both parties to reach new markets and discover new and exciting products.

By renewing its sponsorship of Seoul Fashion Week, YesStyle recognizes the increasing potential of Seoul as a major fashion hub in Asia and remains consistent in its commitment to promoting Asian fashion and talent. "With each day, more and more Western companies are looking to Asia and recognizing it as a source of rich and unique ideas, especially when it comes to the arts," affirms YesStyle's Founder and CEO Joshua Lau. "By continuing to support Seoul Fashion Week, we emphasize our shared outlook towards fashion that transcends boundaries."

The organizing committee behind Seoul Fashion Week duly recognizes the role YesStyle plays as a retailer and sponsor. "We appreciate YesStyle's continued patronage of Seoul Fashion Week as they are a company that showcases the best of Asian fashion and lifestyle to a global audience," they state.

About Seoul Fashion Week
Seoul Fashion Week, the largest and most influential international event in the Korean fashion industry, consists of a variety of interesting fashion programs, featuring top designers, buyers and press from around the world every season. Attracting over 70,000 fashion enthusiasts as well as industry professionals every season, Seoul Fashion Week is supported by the Seoul Metropolitan government and this season, online Asian fashion retailer YesStyle.


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Cheryl Fuerte
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