ECC’s Unique Promenada Resort Mall Concept an Innovative First for Thailand

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ECC International Real Estate, a successful Dutch resort mall developer and resort mall management company, is set to unveil its design concept for the new Promenada Resort Mall Chiang Mai, set for completion in late 2012.

Promenada Resort Mall (Chiang Mai, Thailand)

The outside area is beautifully sculpted, and one of the key design principles was to combine the feeling of a high-class shopping experience with the sense of being surrounded by nature, by greenery and by open space.

ECC International Real Estate, a successful Dutch resort mall developer and resort mall management company, is set to unveil its design concept for the new Promenada Resort Mall Chiang Mai, set for completion in late 2012.

The term “resort” immediately summons images of comfortable relaxation, a place to be entertained and a haven of separation from work and stress. The resort visitor’s chosen recreational activity could be anything from an indulgent post-shopping spree latte to a cooling walk through lush, green tropical gardens, and then on to experience the thrill of open-air theatre.

Promenada Chiang Mai is unique because it allows visitors to explore this dynamic spectrum concurrently. It combines the glittering and sophisticated convenience of a modern shopping mall Thailand with the unending reward of placing one’s hand upon nature. The air-conditioned comfort of the mall’s indoor shopping area is supplemented by relaxing and convenient external landscaped gardens. Visitors can enjoy the indoor square surrounded by the soothing embrace of trees and water features, or perhaps a glass of wine at one of the al fresco terraces. A cooling walk at the Promenada Promenade is the perfect way to wind down the resort mall experience, with the gentle breeze dancing off the river and refreshing the senses.

ECC’s CEO, Tjeert Kwant, explains, “The outside area is beautifully sculpted, and one of the key design principles was to combine the feeling of a high-class shopping experience with the sense of being surrounded by nature, by greenery and by open space. We offer shoppers a totally unique way of combining their retail excursion with a feeling of natural escape, of being enveloped by the outdoors, and a way of enjoying the peace of the outdoor space.”

Promenada is the first mall in Thailand which has made such concerted efforts to bring the outdoors inside; the glass walls and skylights form an intimate bond between nature and luxury.

Covered walkways connect the main areas, and guests can enjoy their outdoor dining in conjunction with the air-conditioned comfort of international-class retailers, coffee shops and further options for a high-quality, convenient choice of food.

“We have combined proven indoor and outdoor shopping, entertainment and leisure elements into Promenada and have integrated with nature both indoors and outdoors. It’s very important to us that the local culture and natural aesthetic are respected. Also, Promenada will be 'Green' in many ways. Our customers will find all the products and services they expect and much more in a most relaxing atmosphere. Families from Chiang Mai, Lamphun and Lampang will visit for shopping and spend their leisure time at Promenada Resort Mall. Not only will our resort mall attract customers from this wide region, the time spent by the visitors at the mall will considerably increase as a result of this concept and the variety of activities on offer. This is a key value for our tenants, and it will enable them to optimise their performance.”

From its seat in the midst of several rapidly-growing residential and business areas, Promenada will soon be ready to serve the spending power demands of some 11,000 mid-to-high-class households in the Chiang Mai area. With its huge catchment area of 3 million people, Promenada Resort Mall Chiang Mai will provide customers with a new experience exciting shopping.

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Naruewan Pinit
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