Avanza Bank Extends its Relationship with SunGard’s Front Arena to Leverage Cloud Computing

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Avanza Bank, a Swedish retail broker, has extended its relationship with SunGard’s Front Arena, a solution for cross-asset electronic trading and position control, to help support increasing transaction volumes and business growth.

Avanza Bank, a Swedish retail broker, has extended its relationship with SunGard’s Front Arena, a solution for cross-asset electronic trading and position control, to help support increasing transaction volumes and business growth.

Performance is a critical challenge in today’s volatile market. A customer since 1999, Avanza Bank will implement a new version of Front Arena that leverages cloud technology to help remove performance bottlenecks. Incorporating cloud technology also provides linear scalability, which helps customers scale Front Arena up or down at a predictable cost.

The pre-trade risk functionality helps Avanza Bank to calculate accurate trading permission and restriction in real time, giving their clients maximum trading capacity. Avanza Bank is already taking advantage of Front Arena’s smart order routing functionality, best execution capabilities, and gateways that are designed to handle high volume retail order flows.

Juerg Hunziker, president of SunGard’s Front Arena and Adaptiv business units, said, “As businesses grow and add new users, systems are being put under pressure. Because Front Arena incorporates cloud technology, Avanza Bank can add processing power with no upper limit, run Front Arena on limited hardware, and have a consistent way of handling fail-over and disaster recovery.”

About Avanza Bank
Avanza Bank’s mission is to make Swedes financially independent. As the Savers’ Bank, Avanza Bank’s goal is for an Avanza Bank customer to have more money over for themselves than they would with any other bank. Avanza Bank offers efficient online savings solutions in the Swedish market. Customers are offered simple and cost-effective ways of saving in shares, funds, equity-linked bonds, derivatives and pension products, such as endowment insurance and pension insurance.

Avanza Bank wants to offer the market’s best decision-making support for saving and savers. This involves providing the customers with both qualitative and quantitative information that supports the customer in his or her savings decisions. Avanza Bank accordingly offers everything from share prices and news items in real time to more sophisticated decision-making support, such as share analyses, portfolio reports and tax return support. Avanza Bank primarily targets Swedish private investors, but also offers services for professional day traders and corporate customers, such as entrepreneurs, institutions and asset managers.

About SunGard’s Front Arena
SunGard's Front Arena is a global capital markets solution that delivers electronic trading and position control across multiple asset classes and business lines. Integrating sales and distribution, trading and risk management, and settlement and accounting, Front Arena helps capital markets businesses around the world improve performance, transparency and automation. For more information, please visit http://www.sungard.com/positioncontrol.

About SunGard
SunGard is one of the world's leading software and technology services companies. SunGard has more than 20,000 employees and serves more than 25,000 customers in more than 70 countries. SunGard provides software and processing solutions for financial services, higher education and the public sector. SunGard also provides disaster recovery services, managed IT services, information availability consulting services and business continuity management software. With annual revenue of about $5 billion, SunGard is ranked 434 on the Fortune 500 and is the largest privately held business software and IT services company. Look for us wherever the mission is critical. For more information, please visit http://www.sungard.com.

Trademark Information: SunGard, the SunGard logo, Adaptiv and Front Arena are trademarks or registered trademarks of SunGard Data Systems Inc. or its subsidiaries in the U.S. and other countries. All other trade names are trademarks or registered trademarks of their respective holders.

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Adriana Senior
SunGard
718-578-1130
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